Seeing the strategy of rival Gogoro’s repeated price cuts, Guangyang, who announced at the event last month that he would show the development trend of Lu Yaozhi’s horsepower, did not intend to give his opponent a chance to breathe, and once again attacked the “CP value” route that Gogoro is proud of.Officially announced that Gwangyang is the good result of “Celebrating i-One Air’s sales champion of green brand electric motorcycles for two consecutive months in 2023”.Challenge the lowest price in the marketOffer a strong discount! Continue reading Gwangyang Ionex challenges the lowest price, not only green-brand electric vehicles but also white-brand electric vehicles are less than 30,000! Hit the text of Gogoro’s price reduction strategy report.
Start with an electric car for less than 30,000!Gwangyang Ionex’s “Great Arrival” uses the lowest price in the market to fight against Gogoro’s price reduction strategy
Coming to 2023, Taiwan’s electric motorcycle market is really full of gunpowder from the beginning. Compared with Gogoro, the direct opponent of the battery swap system, Gwangyang can be said to be completely rude. After the opponent finally solved the production problem and finally lowered the price, he immediately offered more “fragrant” discounts in an all-round way, and prepared to continue to expand the current competitive advantage! A few days after the opponent announced the price cut, they reacted instantly and directly fought against Gogoro, launching the most intense price war in history this month.
Recently, seeing rival Gogoro’s repeated price reduction strategy, Guangyang announced at an event last month that he would show the development trend of Lu Yaozhi’s horsepower. value” route.Officially announced that Gwangyang is the good result of “Celebrating i-One Air’s sales champion of green brand electric motorcycles for two consecutive months in 2023”.Challenge the lowest price in the marketOffer a strong discount! Let the market see their determination to attack the leader of trams.
Not only the minimum starting price of the green-branded car is directly lowered to 24,000 yuan, but even the white-branded i-One, which takes into account both lightness and power, has been directly reduced to a crazy starting price of less than 30,000 yuan through discounts and subsidies!stand firm without a doubtThe location of the most affordable electric car model。
At this stage, although Gogoro seems to have resorted to some price reduction strategies. However, the price of this wave of price-cut Gogoro models will still be more than 68,000 even after the price reduction (the Gogoro Delight Basic with the most price reduction is still more than 80,000); After deducting official activities, the overweight will still be close to 45,000 yuan. For consumers with relatively low budgets, it can be said that sincerity is slightly insufficient.
Even so, Guangyang still took out the simple violenceOffers that challenge the lowest price in the market. It is hoped that Taiwanese consumers can see their full sincerity in seizing the electric vehicle market.
Guangyang first launched a limited price discount of 5,200 yuan for this month for the lightweight white-brand i-One Metropolitan Edition, which is already cheaper than its rivals, and pushed down the price after the Shuangbei government subsidy to the lowestLess than 30,00029,800 yuan!
For the i-One Air green card car model that currently has a strong sales volume, compared with the monthly rental discount activity that only discounts the basic cost of the opponent, Guangyang is very “Ashali” to directly provideFree all-you-can-ride for the first year worth RMB 9,588; Corresponding to the follow-up maintenance and accessories, Guangyang also directly provides a maintenance coupon of 1,000 yuan and a safety helmet with a market price of 2,200 yuan.
With the above, the comprehensive opponent can only save about 5,000 yuan in gifts. After deducting the price of subsidies and maintenance coupons, i-One Air can be purchased for only 24,000 yuan – if the monthly rental fee of nearly 10,000 yuan is included, i-One Air has undoubtedly become It is the most friendly electric scooter option at present! In this wave of price wars set off by Gogoro, they used the super crazy discounts of “Great Come” to fight against the generals, and strongly maintained the volume and attention brought by the crazy sales of i-One Air.
One More Thing: Even the lucky draw is “very targeted”
When you feel that this wave of “Big Drops” discounts that challenge the lowest price in the market overwhelms the topic that the opponent has finally lowered the price due to the gradual stabilization of the global supply chain, it feels super targeted. Ada can only say that Guangyang is really targeted (eh!).
Because this wave of Gogoro’s Tesla Model Y event was announced. Gwangyang, which has already moved out the “Millions of Cash” super crazy lottery, also just launched a lottery that buys two electric wheels and gets four free. The point is that the BMW i4 eDrive40 worth 2.55 million has strongly overwhelmed Gogoro’s choice of models in the early two million years (really super-targeted XDD).
▲Picture: Gwangyang continues to create topics even when changing the power station and battery limited painting.
epilogue
It has to be said that Gwangyang has always put cost as the top priority from the very beginning. The development to 2023 will indeed give people the feeling of knowing the horsepower in a long way.
Since Ionex 3.0, Gwangyang has not only completely surpassed its rivals in terms of power technology, but also has made monthly rental fees more affordable. Through better cost control, consumers can enjoy a better electric vehicle experience more easily. Replacing the power station to “stand by your side” feels like building. This makes it impossible to ignore the fact that Taiwan still has Ionex, which has a higher CP value for electric scooter options, and it was quickly reflected in the sales of Gwangyang’s strong green-brand i-One Air.
Speaking of which, the controversy over Keelung’s delivery of electric motorcycles was so quarrelsome, but now Ionex has become the natural choice for the CP value of electric motorcycles in Taiwan? Regardless of whether this wave can really become the car delivery option of “True National Car”, this series includes the lowest price publicity lore, which is indeed impressive. The point is, since the manufacturers are now bloodshed, everyone must remember to take advantage of this wave of envious car purchase discounts in March!
Further reading:
Gwangyang Ionex Electric Vehicle Big “Leopard” Launch: Limited Battery/Swapping Station and i-One Air Leopard Special Edition Debut