With galloping inflation, many of us have left the big box where we usually shopped. Indeed, the rise in prices has prompted some to, for the first time, go to discounters. And they were right!
Aldi, Lidl and Netto are among those food discounters that are more than ever on the rise. Deco and presentations of the most sober, everything is done to minimize costs. And this, with the aim of maximize your savings. Moreover, mini prize hunters will soon be able to practice their favorite activity on a whole new terrain!
Toujust is taking France by storm!
Tremble discounters… A competitor is coming soon with resources commensurate with its ambitions. A new brand called Toujust will be set up in several commercial areas on the outskirts of cities in the coming months. Fabrice Gerber, founder of Toujust recently made progress in an interview with Parisian that its stores will offeres “quality products at the right price, cheaper than elsewhere”. An introduction full of promise!
Thus, the prices offered by the discounter should be“up to 5 to 10% cheaper than its direct competitors”. In addition, the leader stressed that the company intended to stand out thanks to “the diversity of the offers and services offered, and in particular the fact that 7,500 references will meet all needs”. Consequently, the major brands should also have their place in the aisles of Toujust.
A future discount giant
Regarding the colors, the brand was inspired by one of the biggest players in the sector by choosing yellow and blue. Like this German giant, Toujust is thinking big insofar as this newcomer plans to set up no less than 40 stores in France in 2023. This is almost the double that should happen in 2024. Eventually, discounter stores should flourish in the four corners of France.
Already impatient at the idea of discovering the references that Toujust will offer? Patience, you will soon be able to browse the brand new shelves of the first stores. However, not everyone will be served at the same time. The names of first cities concerned have been revealed.
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The first cities
Toujust will successively open their doors in Alès (Gard), Monéteau (Yonne), Cambrai (Nord), Lempdes (Puy-de-Dôme), Lens (Pas-de-Calais), Montauban (Tarn-et-Garonne), Terrasson (Dordogne), Saint Quentin (Aisne), Saint-Maur (Indre) and Arbent (Ain). All these inaugurations should take place in the six months to come.
🛒 One more discounter in the galaxy of French supermarkets: #Right now !
The brand will offer very attractive prices: on average 5 to 10% cheaper than elsewhere! Exclusively, @MagazineCapital announces where and when the first stores will open pic.twitter.com/KGs5R5VO2V
— Capital (@MagazineCapital) January 19, 2023
