Influencers are people who via social media, blogs, forums and other public communications such as trade journals reach many people with their content. Due to their reach, they have a great influence on the opinions and consumption habits of people in their network and have an important role model function. In addition to famous celebrities also count
- Academician,
- Journalists and bloggers as well
- Advisor
to influencers because they are considered industry experts in their field and their followers are considered them Trust and listen to their opinion. The topics that influencers address are diverse. On the one hand there are those who have specialized in a niche topic and address a very specific target group, on the other hand there are those who cover a wide range of topics and thus appeal to the vast majority.
In addition to numerous football professionals, the best-known German influencers also include Lisa and Lena Mantler (the hands) and Pamela Reif (pamela_rf). Both channels have several million followers and share videos on beauty, lifestyle and sport. They report to their followers with articles about their life, their everyday life, their job and, among other things, also do Advertising for companies and their products. This form of advertising is known as “influencer marketing”.
