Nacho Perelló, CEO of Marketing for Gyms, affirms that in 2023 “we are perceiving a better response to the marketing campaigns launched in general, which means that less investment can be made in marketing and a better return is obtained”.
(24-2-2023). MPG – Marketing for Gyms culminates its fourth year in the market with a 60% growth in its billing, motivated by the opening of the focus to comprehensive consulting and a new vertical within the public sector. For this year, he plans to continue growing through advice on the Digital Kit, in addition to working on the launch of a new vertical focused on crosstraining gyms.
MPG – Marketing for Gyms is heading towards its consolidation in the market, after signing a year-on-year growth in its turnover of 60% in 2022. A boom motivated by its diversification and entry into new markets.
Four years after its launch, the consultancy has perfected its offer, going from debuting on the market as a company specialized in capturing leads for fitness businesses, to becoming a global and comprehensive consultancy focused on marketing.
An evolution, values its founder and CEO, Nacho Perelló, “arising from the market demand itself, in which more and more new self-employment businesses are proliferating that require comprehensive online and offline marketing services, web development, SEM, SEO, campaigns in social networks and copywriting”.
Comprehensive marketing services are today the main business line of the consultancy that also offers advice on sports management, which currently accounts for 20% of its turnover.
new verticals
At the same time, MPG made its debut last year in the public sphere of tenders, a segment in which it has won competitions such as a project for the design of a new website for the Madrid City Council.
A vertical that the company specialized in marketing will continue to explore in 2023, while continuing to gain ground in the fitness sector, in which it has planned to create a new vertical for marketing advice specialized in crosstraining businesses in the coming months. . “It is a type of business that is experiencing exponential growth and in which differentiation is increasingly necessary, an area in which marketing advice can be decisive,” says Perelló.
Boost to the Digital Kit
Looking ahead to 2023, MPG expects to maintain positive growth in its sales, mainly motivated by advice as a digitizing agent attached to the Kit Digital program. Area in which the company already manages more than 50 clients.
The national market will focus the company’s activity this year, after beginning its foray into the international market last year, with agreements for Italy and Latin America. “This year we will maintain our collaborations in Italy and Latin America, but our intention this year is not to grow in this line, but to establish the growth experienced in 2022,” says Perelló.
As a result of this growth, the company now has a team made up of 18 workers dedicated to marketing gyms.
