Meta will begin testing its new subscription service this week, which will allow users to verify their Facebook and Instagram accounts as well as gain visibility, but will not let them change personal information such as their name or profile picture at first.
Meta Verified is the name given to the new paid subscription service prepared by the Facebook and Instagram matrix for both social networks. The technology company confirmed this weekend that it will include additional benefits and functions for content creators.
Its main proposal is account verification, which, unlike what Twitter offers, will require an official identity document to verify the identity of the user. This, however, will be limited at first to the real name.
Once the profile has been verified, the user will not be able to modify data such as the name or the username, the date of birth or the profile photo, since, in the event of changing any of these data, it would be necessary to verify again the check.
The technology company has confirmed to TechCrunch that it is working on a process so that users can make changes to the aforementioned data without having to cancel the subscription.
The subscription requires minimum conditions for users who want to join it upon payment, such as being 18 years old, that the image of the official document matches that of the social network profile and having a recent history of publications.
Regarding the blue badge that will indicate that the account has been verified, at first both the account with subscription and the one without it will share the same badge, but over time the company will incorporate the follower count in more places on legacy verified accounts to differentiate them from paid accounts.
The purpose of the subscription is that creators can “increase their presence and build a community faster”, both on Facebook and Instagram -with individual subscriptions-. To do this, it will monitor the authenticity of the account user at all times, give access to support and greater visibility and reach.
This paid subscription will begin testing this week in Australia and New Zealand, but it is not the first subscription proposal offered by Meta, focused on offering exclusive content to followers and not so much benefits to creators.
Facebook already introduced subscriptions in 2020 and they are available in nearly 40 countries around the world, including Spain, by invitation. Here the user makes a monthly payment in exchange for access to additional digital content or exclusive services for fans.
Instagram is also testing a subscription modality, which offers three options depending on the type of exclusive content that the creator wants to offer: live videos, stories that allow interaction with ‘stikers’, or ‘badges’ to identify followers. subscribers in the comments of the ‘feed’.
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