For all those ‘enjoyers’ who make the most of life, MisterCorn of Grefusathe crispiest fried corn brand on the market, launches the campaign ‘Safe pleasure’. An action with which condoms will be given away to promote self-care, protection and individual responsibility in sexual relations, promoting that all pleasures, including sex, are safe.
In a context in which 37% of young people say they do not use protection in their sexual relations, and in which sexually transmitted diseases have increased by 1,000% in the last decade, MisterCorn launches a message to bet on safe pleasure and the need to raise awareness of condom use. In order to reduce these figures, the brand gives this contraceptive for free when buying two bags of the product in any establishment of the Impulso channel and in supermarkets.
“MisterCorn® It is a safe pleasure and, for this reason, in our new campaign we want to launch a message that bets on enjoyment and pleasure, safely. Through it we want to make the population aware of the importance of self-care and protection in sexual relations, especially among young people so that they can enjoy themselves in a safe way ”, Explain Rafael GandiaMarketing Director of Grefusa.
Moderna de Pueblo and Jordi ENP join MisterCorn®
Under the premise of transmitting awareness messages and reaching younger audiences, this action has the participation of modern village (Raquel Córcoles), who will publish an illustration on her social networks this week that emphasizes the need to use a condom to enjoy sex safely.
Besides, Jordi ENP (Ángel Muñoz) has also participated in ‘Placer Seguro’ by making a hidden camera in a kiosk in which he pretends to be a vendor. With it, he humorously promotes the use of this contraceptive, while interacting with surprised clients.
Social networks are the field of action and dissemination of the campaign, focusing on Twitter and TikTok for the Jordi ENP video and Instagram for the Moderna de Pueblo cartoon. This MisterCorn action is a creative and original idea of the Kids agency in which other collaborating agencies such as Èxit, Maslow or IOPromo have participated in its execution.
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