For the past few days on Instagram, the Française des jeux has been going through influencers to highlight its gambling.
promo codes; jackpots; ‘Why not try your luck with 5€ offered with my code; link to the FDJ, influencers highlight the FDJ to promote its various gamblingall on the Instagram social network to the chagrin of associations, especially since La Française des jeux is a company owned by the French state…
The practice is not illegal to date and the content offered by influencers is well rated as ‘sponsored’.
For the association ‘Addictions France’, it’s too much! The association which most often fights against drugs or alcohol, regrets this harmful highlighting towards the youngest, in particular.
To date, 95% of minors are on social networks
On the antenna France info‘Addictions France’ expresses its lack of understanding: “To date, 95% of minors are on social networks. 70% of bettors are under 34 years old. It is also young people who are most at risk of addiction. Why is this type of campaign authorized by law?“, lance l’association.
Why is this type of campaign authorized by law?
To defend itself, the FDJ clarified with ‘Tech&Co‘ that influencers can only be selected for the paid distribution of such advertisements if their account shows less than 16% of subscribers who are under the age of 18 while adding that other advertising campaigns are distributed on social networks, always by through influencers, to warn Internet users against gambling addiction.
For ‘Addictions France’, these FDJ ads are well done because they are scripted, shot with humor and therefore affect the youngest more easily.
