Sushiro, a Japanese revolving sushi restaurant, was hit by a spoof movie about high school students in late January, which caused the stock price of Sushiro to plummet. Fortunately, celebrities, KOLs, and netizens rescued it. On February 7, the stock price even exceeded the stock price before the incident broke out. Sushi President Lang announced on February 10th that in order to thank you for your support, from February 13th to 17th, you can enjoy 10% off whether you enjoy it in the store, or takeaway, or home delivery. It is no wonder that the brand is so popular.
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Japanese high school students spoof Sushiro, licking soy sauce bottles in the store, spitting on sushi, etc. This video went viral on blogs, causing customers to have doubts about the hygiene of Sushiro, and the stock price of Sushiro’s FOOD & LIFE COMPANIES plummeted once Nearly 17 billion yen was evaporated. The brand immediately implemented a temporary operation method, such as the sushi belt only providing cooked dishes, adding plastic boards between the dining table and the sushi belt, etc., and a number of celebrities, KOLs, and netizens also launched a rescue operation, #スシローを救いたい, the stock price rebounded, even surpassing the stock price before the spoof incident on February 7. Kohei Nii, the president of the company, announced on February 10th that in order to thank everyone for their support, there will be a 10% discount on the entire line from February 13th to 17th, and a 10% discount for dining at Sushiro in Japan, takeaway (excluding takeaway stores), Home delivery (only for home delivery service) can enjoy the same discount.
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