| Alexander Schöpf
|
09.02.2023
This is a very interesting target group for advertisers.
According to AGF Videoforschung, American football is the second most popular sport among television viewers after soccer. Compared to the average German, American football fans are more interested in financial products, beauty and travel. This is the result of a data analysis by Emetriq.
The analysis shows that the Football Watcher target group is predominantly male and middle-aged (40 to 49 years). They also have high purchasing power, which makes them an interesting target group for companies and brands. In addition to finance, beauty and travel, Football Watchers are also interested in fashion and charity topics. They also have an above-average affinity for motorsport. It is also striking that 74 percent of football watchers Amazon Prime prefer to other streaming providers. The average German is only 57 percent.
No longer a niche topic
“American football has long since ceased to be a niche topic and has become part of society that is enthusiastic about sports,” says Peter Lorenz, Product Lead at Emetriq. “Advertisers’ interest in the target group of people interested in the NFL has therefore recently increased significantly. No wonder, the target group is extremely attractive. They have purchasing power and have a wide range of interests and are therefore an alternative for many different brands, for example to the football segment.”
Peter Lorenz, Product Lead at Emetriq © Emetriq
Emetriq’s Audience Insights show how insightful the possible combinations of target group data are. This diversity can be transferred to countless other applications. Likewise, many individual personas can be created. These personas offer advertisers exciting insights into the behavior of TV viewers.
In addition to the general Football Watcher audience, Emetriq identified three other personas:
NFL and food enthusiasts
- Dating
- eroticism
- luxury
- sustainability
- Health
- telecommunications
- financial products
NFL and sports betting enthusiasts
- Lotteries
- Sweepstakes
- financial products
- Gaming
- Charity
- Beauty
- Automotive
NFL and sports watcher
- gambling
- Dating
- used and new cars
- Smartphone
- Tablet
- literature
