Specialist in local pizzas, Basilic & Co achieved excellent performance in 2022 and intends to continue this strong momentum in 2023. With already 60 restaurants to its credit, the brand is aiming for 100 units by the end of 2024.
Basilic & Co shares its results and its objectives
In 2022, Basilic & Co was able to open 13 new units, despite a context of accelerating inflation, in: Nice (Le Port – third restaurant), Limoges (Louis Blanc), Valence (Vauban), Seyssinet-Pariset, Aix-les-Bains (Grand Port), Vichy (Jaurès), Saint-Etienne (Les Halles), Bourg-Saint-Maurice, Cholet (Plessis), Caen (le Port), Talence (Gallieni), Montigny-Lès-Metz , Angers (Les Justices – second restaurant).
The brand saw its turnover increase by 4%, to €33.2 million on a like-for-like basis compared to 2021. It is thus reaping the benefits of the evolution of its concept, redesigned to stick as closely as possible to its DNA.
On the strength of its fine performance, Basilic & Co is continuing its development with around twenty restaurants being opened in 2023, in cities such as Quimper, Lyon suburbs, Pertuis, Chatenay-Malabry, Montpellier, Valence, Nantes, Cambrai, Bordeaux, Lyon, Chantepie…
With 60 establishments as of December 31, 2022, Basilic & Co has identified 50 cities for priority locations and aims to reach 100 restaurants by the end of 2024.
Among the target cities, we can distinguish: Annemasse, Bourg-en-Bresse, Dijon, Chalon-sur-Saône, Brest, Saint-Malo, Orléans, Tours, Colmar, Troyes, Saint-Maur-des-Fossés, Maisons-Alfort, Amiens, Lille, Rouen, Le Havre, Angoulême, Niort, Toulouse, Perpignan, Les Sables-d’Olonne, Aix-en-Provence, La Seyne-sur-mer…
Note that the Basilic & Co franchise provides training for its new members for an opening in the best conditions.
Patrick Rucart
