Twitter continues to give people something to talk about, because Elon Musk desperately needs achieve higher profitability of the platform to be able to remedy the debt of 13,000 million dollars that he assumed when he bought it. So the tycoon’s new move to raise more money has been the extension of the Twitter Blue subscription to 6 countries: Saudi Arabia, France, Germany, Italy, Portugal and Spain, which will join the other first 6 countries that had access to the platform service when it was launched in November 2022 (United States, Canada, Australia, New Zealand, Japan and the United Kingdom).
On the other hand, the social network would begin to charge a monthly fee of 1,000 dollars (about 928.23 euros) to brands and companies in order to keep the badge.
The advantages of Twitter Blue
Twitter Blue offers a series of advantages to users who wish to pay the subscription, such as the blue check on profile, see fewer advertisements, plus upload videos and longer texts on the platform. Also, with the subscription the company wants to offer an improved experience of Space and podcast.
On the other hand, after restrict free access to Twitter API last week, Musk has hinted that whoever signs up for Twitter Blue will have basic access to the API. Although the price of access to the API is not yet known, the tycoon stated in a tweet that the basic plan could cost $100 per month (92.82 euros), a price that would be excessive for students, developers or researchers. independent.
Yeah, free API is being abused badly right now by bot scammers & opinion manipulators. There’s no verification process or cost, so easy to spin up 100k bots to do bad things.
Just ~$100/month for API access with ID verification will clean things up greatly.
— Elon Musk (@elonmusk) February 2, 2023
But in addition to this, Musk has stated that he will share the ad revenue from Twitter with creators subscribed to Blue, with which it seeks to encourage more people to subscribe. The idea is that users are rewarded for writing interesting tweets and generating discussion within the social network.
A cost of $1,000 per month to maintain the gold verification
Although the expansion of Twitter Blue to more countries could be considered a natural and wise move, the same is not the case with the golden verification for companies and brands.
Matt Navarra, a social media consultant, leaked a screenshot of an alleged email between Twitter and an unknown company, in which he reports that Gold verification will cost $1,000 per month (about 928.23 euros). In addition, it will be done an extra charge of 50 dollars per month (about 46.41 euros) for the badges of each affiliate account or secondary of the company.
Twitter is reportedly emailing businesses offering gold check mark verification for $1000 PER MONTH!
And affiliate account verification for $50 each per month pic.twitter.com/hohTPKLKdi
— Matt Navarra (@MattNavarra) February 3, 2023
In the email specify that “As an Early Access subscriber, you’ll earn a gold checkmark for your organization and membership badges for your associates. If you want to subscribe, Verified for Organizations cuesta $1.000 por mes and $50 per additional affiliate ID per month with one month of free memberships.”
Recall that gold verification was launched with the Blue for Business program, which later changed its name to Verified for Organization. This is a verification that allows the most relevant companies and brands to be more easily verified and distinguished, in addition to showing thumbnail versions of their Twitter profile photos in the accounts of employees, executives, directors or any account associated with the brand.
Likewise, according to a tweet from Musk, legacy blue checks will be history in the coming months.
Twitter’s legacy Blue Verified is unfortunately deeply corrupted, so will sunset in a few months
— Elon Musk (@elonmusk) February 3, 2023
It seems pretty hard for companies to be willing to pay $1,000 a month, just for a verification badge, plus a $50 surcharge for each affiliate account. However, we may see some surprises in the coming days that will make the offer more attractive.
Image: Depositphotos
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