Actress Bruna Marquezine is the star of Absolut vodka’s global campaign, which debuted today in Brazil (see commercial below).
The advertising action highlights the brand’s “world of cocktails” and has a cast of characters that symbolize the diversity and particularities of each individual.
Each person represents a drink from brands: Absolut Mule, Espresso Martini, Bloody Mary, Cosmopolitan and Raspberri Collins.
The commercial, created by the North American agency Ogilvy, is directed by Brazilian publicist Rodrigo Saavedra. The company claims this is the brand’s biggest global marketing campaign in the past decade.
Watch the commercial:
According to Patrícia Cardoso, marketing director at Pernod Ricard Brasil, the brand intends to be an instrument of connection between people.
Absolut has a key role to play in the Brazilian market. This campaign brings our values to life by embodying cocktails in a fun, yet meaningful way.
Patrícia Cardoso, marketing director at Pernod Ricard Brazil
