Overseas game media IGN recently disclosed in an exclusive report that Nintendo, Sony, and Microsoft, the three major console manufacturers, are unwilling to participate in the 2023 E3 video game show.
After three years of the epidemic, the Entertainment Software Association (ESA), which hosts E3, will finally restart the physical exhibition this year, but as ESA members, and even the Big Three directors will not have physical booths in the E3 exhibition.
IGN reported that although Xbox CEO Phil Spencer expressed his support for E3 in an interview last week, it seems that what he said and what he did were two different things. This is also the manufacturer that surprised IGN the most. IGN speculated in the report that it is likely that Microsoft’s recent large-scale layoffs have led to tighter pockets this year.
In addition, IGN also confirmed through industry insiders that neither Nintendo nor Sony will set up booths in the exhibition area. Among them, Sony has withdrawn from E3 since 2019 after a disagreement with ESA’s strategy.
It is not yet known whether Sony and Nintendo will release new works during E3 in other forms such as Nintendo Direct E3, State of Play and other programs. The three manufacturers have not yet responded to IGN’s question of withdrawing from the exhibition.
If the three big manufacturers all withdraw from E3, and EA has already started to organize its own activities facing players, then this industry-leading video game show in the past will lose its luster a lot.
