The 45th president of the United States will once again have a presence on the Meta platforms in the coming weeks. Donald Trump has been rehabilitated for Facebook and Instagram two years after the company decided to suspend its activity in it on the grounds that it encouraged the violent assault on the Capitol that occurred on January 6, 2021. Originally that sanction was indefinite but was later reduced to two years after evaluation by the content oversight board, that in May of that year he supported the initiative but criticized the fact that the sanction was not reflected in the internal regulations.
The eventual return of Trump will take place in a very different context from that of his blockade, at least according to Meta. The social web giant now understands that the risk posed by the former president in order to use his services to promote violent behavior “has decreased sufficiently” and He also trusts the rules that he introduced after this case to guide similar suspensions in the future..
Now it remains to be seen how and how much the tycoon uses his recovered accounts, especially important in the dynamics of capturing emails in order to collect funds for their electoral campaigns through ads on Facebook. Those capabilities are becoming increasingly important ahead of the 2024 election, in which Trump plans to run as the Republican nominee again. And the injection of funds that this can mean for Meta in a context of billing stagnation is not minor, since it invested 145.1 million dollars in its services only between April and October 2020, according to estimates from AdAge.
The tycoon wants to be eligible to be elected president of the US again in the 2024 elections and has also been rehabilitated on Twitter.
If Facebook was key to obtaining resources, Twitter was key to Trump’s constant irruption into the information cycle through messages that were frequently associated with disinformation. The former president has also recently been rehabilitated on that platform by decision of its new owner Elon Musk, but at the moment you have not used your account. He signed her up with the conservative social network Truth Social, which he emigrated to after his suspension, forces you to post there six hours earlier than in other environments and it’s unclear what’s going to happen now that you’ve regained access to your two most previously used services.
The other great space in which Trump saw his activity blocked is YouTube, that it has been willing to reconsider it in recent times. Meta’s decision could speed up that process to finish at some point this year the process of restoring the tycoon in the main social environments.
