During the Spring Festival, many movies were released, and the box office and word-of-mouth attracted widespread attention.
According to Maoyan Professional Edition data, as of 12:00 on January 25, the total box office (including pre-sales) of the 2023 Spring Festival stalls exceeded 4.23 billion yuan.
This year’s Spring Festival file has a total of 7 films released, covering science fiction, suspense, spy war, history, comedy, animation, sports and other film types.
It is worth noting that basically every film has the blessings of big IP, well-known directors or well-known actors, such as “The Wandering Earth 2”, “Man Jianghong” directed by Zhang Yimou, “No Name” and “Bear Infested” series starring Tony Leung and others. The movie “Bear Infested: Stay with me “Bear Core””, “The Deep Sea” directed by the director of “Journey to the West: The Return of the Great Sage” and so on.
In terms of film box office rankings, the head effect is obvious. “Manjianghong”, “The Wandering Earth 2”, “Bear Infested: Be with me “Bear Core”” ranked the top three, with box office of 1.513 billion yuan, 1.399 billion yuan, and 452 million yuan respectively. “No Name”, “Exchange Life”, “Deep Sea” followed closely, with 364 million yuan, 239 million yuan, and 228 million yuan respectively.
In addition to the biggest expectation of the Spring Festival file, it has to be “Man Jianghong”. The film uses a new type of “suspense + comedy” to lead the audience into the legend of loyalty and loyalty of righteous men who sacrificed their lives to eradicate evil in the Southern Song Dynasty.
Although Zhang Yimou’s previous films had a good reputation, “Man Jianghong” released this time broke his personal record. The box office surpassed the movie “Above the Cliff” by 1.191 billion yuan, becoming Zhang Yimou’s highest-grossing film released in the mainland.
And “The Wandering Earth 2”, as the sequel to the 2019 Spring Festival movie “The Wandering Earth”, is also the most anticipated movie in this year’s Spring Festival. In the film, the hard-core presentation of space elevators, lunar nuclear explosions, digital life, etc. on the big screen made science fiction fans excited. At the beginning of the Spring Festival, the box office of the film broke through 500 million yuan on the first day of its release, becoming the top box office champion of the day, and then took the lead in breaking through 1 billion yuan.
Under the influence of the epidemic in the past three years, the film and television industry has also been hit hard. With the changes in the epidemic policy, the film and television industry is also on the positive side. First, “Avatar: The Way of Water” was released in China in December last year. Although fans gave mixed reviews to the film, the box office is still good. According to the data of Maoyan Professional Edition, as of 12:00 today, the box office of the film in the mainland exceeded 1.603 billion yuan.
In January, the film announced that it would extend its release until February 14.
Looking forward to 2023, with the Spring Festival stalls making a “good start” for the film and television industry in 2023, the recovery of the film and television industry is expected. Many institutions also expressed optimism.
Guotai Junan Hong Kong Research Report predicts that the rising trend of movie ticket prices is more certain, and it is estimated that the total box office of the Spring Festival in 2023 is expected to exceed RMB 8 billion.
Wanlian Securities Research Report stated that the optimization of the epidemic prevention policy + a slight drop in pre-sale ticket prices + high enthusiasm for movie viewing and other multiple benefits will drive the performance of the Spring Festival stalls. The box office of the Spring Festival stalls in 2023 is expected to create a new high in recent years. 9 billion.
At the same time, a number of listed companies have appeared behind the 7 films in the Spring Festival, including China Film, Enlight Media, Wanda Film, Bona Film, Alibaba Pictures, and Maoyan Entertainment.
China Film stated on the interactive platform on January 20 that the seven major films released during the Spring Festival in 2023 will all be produced or distributed by the company. Among them, the hard sci-fi blockbuster “The Wandering Earth 2” was produced and published by the company, “Man Jianghong”, “No Name”, “Bear Infested·Stay with me “Bear Core”” and “Chinese Ping Pong: The Jedi Counterattack” were jointly produced and jointly issued by the company. “Deep Sea” and “Exchanging Life” are films that the company participates in distributing.
Huayi Brothers announced that the company participated in the investment of “Wandering Earth 2”. Maoyan Entertainment, a Hong Kong-listed company, participated in the production and distribution of 5 films during the Spring Festival, and Alibaba Pictures participated in the production of 3 films.
Enlight Media not only released “Deep Sea” as the main cast, but also participated in three films: “Man Jianghong”, “Exchanging Life” and “Chinese Ping Pong: The Jedi Strikes Back”.
The producer and distributor of “No Name” are both Bona Pictures, and the main producers include Ali Pictures.
The producers of “Manjianghong” are Enlight Pictures, China Film, etc.; the main producers of “Exchange Life” are Ali Pictures, Enlight Pictures, etc.
“Deep Sea” is mainly produced by Enlight Pictures, Yancheng Shiyue, and Caitiaowu Pictures.
“Bear Infested: Stay with Me “Bear Core”” is mainly produced by Huaqiang Fantawild, Hengdian Films, China Film, Wanda Films, etc.
