In addition, serve also means ‘to give’. In Thai we have the word ‘Serve you!’ in English is Serve you right! In this sense, serve often conveys ‘retaliation’. That is, let what you did wrong to us go back to you. I shall serve you with the same sauce. But the groom refused to show up. bride crying The father of the bride goes to console him and says I shall manage to serve David out. Father will manage to repay David himself. The word ‘repay’ here means revenge.
Serve Another meaning is ‘treat’ US President served Chinese President shamefully.