Artist Shawn Yue founded his personal trendy brand in 2014. However, in recent years, it has attracted suspicions of plagiarism many times, and has been involved in political turmoil, which has pushed the brand to the forefront. Last year, Shawn Yue also admitted that “something happened” and he thought about quitting the brand. Know it “Practice yourself”, its brand was found to be “broken back” by both the store and the online store, and news of the closure came out.
Recently, its online store issued a notice saying that it will cease operations on the 29th of this month, and the mainland media also pointed out that the lease of the brand’s physical store in Sanlitun, Beijing, is about to expire, but it is stated that it will not renew the contract. closed. However, the brand’s other official website is still operating as usual, and its social platform has been updated a few days ago, and no abnormalities have been seen. Netizens speculate that the brand is planning to withdraw from the mainland market.
