BARCELONA, 16 Ene. (EUROPA PRESS) –
Barcelona will participate in the edition of the International Tourism Fair (Fitur) that is held in Madrid from January 18 to 22 with a new stand of the ‘Destinació Barcelona’ to project the offer of the city and its regions in “key territorial”.
In a statement on Monday, the Barcelona City Council has detailed that it is a 200-square-meter space of Turisme de Barcelona shared with the Barcelona Provincial Council and that it will be located in the Catalonia area of the Catalan Tourism Agency.
The president of Turisme de Barcelona, Eduard Torres; Barcelona Councilor for Tourism and Creative Industries, Xavier Marcé, and the President of the Barcelona Provincial Council, Núria Marín will inaugurate the stand on Wednesday at 1 pm, when the new video ‘Barcelona, the place to be’ will be presented.
The space has a program of acts and events for each of the days of the fair and the “main claims” that will mark 2023 such as sports, culture and food and wine will be made visible.
On the same Wednesday, an event will be held with the former cyclist ‘Purito’ Rodríguez in which the Cycling Tour and the stages of Barcelona will be explained, together with projects for blue roads and other routes.
The chef and businessman Joan Roca, from ‘El celler de can Roca’ and the cook from ‘La Gormanda’ Carlota Claver, as a representative of the new generation of chefs, will talk on Thursday in an act to give continuity to the campaign ‘La revolució gastronomy continues to Barcelona’.
AMERICA’S CUP AND AGREEMENTS
Regarding the celebration of the America Sailing Cup in 2024, they have scheduled a presentation by the general director of the Fundació Navegació Oceànica Barcelona, Ignasi Armengol, and in the cultural field, the celebrations of the Picasso year and the Domènech and Montaner.
Within the framework of Fitur, Eduard Torres will sign a new collaboration agreement with Renfe to determine marketing actions and will formalize an agreement with Mexico to promote the promotional strategy “of one of the most important issuing markets and of most interest to Barcelona” .
