Twitter is having a hard time getting back on its feet after Elon Musk took the reins. Layoffs and more layoffs. Many changes in its account verification policy and a barrage of new (mostly controversial) features that have already arrived, such as the impact of each tweet, and others to come like paid videos. Although according to Twitter, the numbers under Elon Musk’s mandate point to growth, the reality is that in this Musk era, the social network that has been boosted by the hand of the South African businessman indirectly it is Mastodon. In the meantime, massive drain of advertisers y Musk’s plan to get them back: give them a lot of money in advertising.
As recoge The Wall Street JournalTwitter is offering a new incentive to attract advertisers to its platform: offers free advertising space matching the investment made by the brand, up to a limit of $250,000. Thus, you can take half a million euros in advertising on Twitter spending half if you undertake the operation before February 28.
Is It is not the first time that Elon Musk’s Twitter gives away advertisingyes ok already in December doubled this promotion with up to 500,000 euros free in ads to the brand that invested that same amount.
Advertising is essential for Twitter
On these dates there is a particularly sweet event for brands and Twitter wants to take advantage of it to get a slice of it: the Super Bowl. In recent years, advertisers have opted for the bird social network in their advertising campaigns and it has been noted: according to the WSJ the Super Bowl is Twitter’s highest earning day of the year.
Upon entering, Musk explained that Twitter was losing 4 million dollars a day and things do not seem to have improved: consultancy Media Matters reported that upon arrival, 50 of the top 100 advertisers abandoned their campaigns. According to Sensor Tower, more than 75 of Twitter’s top 100 ad investors reduced their spending the week immediately after the acquisition. How important is advertising on Twitter? Very much.
Taking as a reference that of the 5,100 million dollars of Twitter revenue in 2021, 90% came from advertising, the massive exodus of advertisers after the purchase of the social network by Elon Musk worth $44 billion at the end of October it is taking its toll and the plans of its still CEO to monetize it, via Twitter BlueThey seem not to be enough. Secondly, the approach that Musk wanted to make in terms of expression policy on Twitter, as well as his continuous statements in the form of tweets, do not help to encourage potential investors.
In addition to this free advertising campaign, Twitter has other recently created incentives such as the keyword tool or the return of political ads (which banned in 2019). Twitter needs advertisers at all costs.
