Pier Silvio Berlusconi
Mediaset has decided not to stop in the week of San Remo Festival 2023, continuing with the regular programming also during the Rai 1 singing festival. The Biscione networks, therefore, return to counter-program the Italian Song Festival.
“From publishers we believe it is an added value to provide the public with an alternative viewing and ensure Mediaset viewers all the usual appointments without breaks. We can do this because, from a commercial point of view, the positive trend of Mediaset advertising sales during the World Cup showed us that in this phase of the market, the events broadcast on competing networks have little impact on the advertising revenues of our programming”
says Pier Silvio Berlusconi’s TV.
In addition to the titles that have already started on Canale 5, above all You’ve Got Mailthe fictions are coming: the new seasons of Fosca Innocenti with Vanessa Incontrada from 13 January and in February Good morning mom with Raul Bova. Once the Friday evenings are free from the series, there will be the doubling of Big Brother Vip.
On the entertainment front, also expected The TV of 100 and One with Piero Chiambretti, The Show of Records with Gerry Scotti, Michelle Impossible and friends with Michelle Hunziker, Happy Evening with Pio and Amedeo. Along with football, between Italian Cup And Champions Leaguethe Evening of Friends in March and mid-April The Island of the Famous. In the late evening, the return of the Maurizio Costanzo Show.
