Kaufland has once again achieved a real marketing highlight. With a strong cast and a captivating character, the new commercial goes viral on YouTube.
Dortmund – The Kaufland supermarket has already attracted attention in the past thanks to advertising collaborations with celebrities from the world of TV and the Internet. Kaufland has now released a new commercial. Customers not only celebrate the song, but also the cast of the music video.
Kaufland goes viral with an advertising video: “Die Atzen” writes his own song in “Discountbillig”.
TV chef Steffen Henssler, Twitch streamer Jens “Knossi” Knossalla and rapper Sido are already part of the series of marketing collaborations with Kaufland. The full-line retailer seems to attract audiences with this type of advertising, especially on social platforms. Because advertising videos reach millions of views on the YouTube video platform.
So it does last commercial online with the musician duo “Die Atzen”. The two party singers perform their song “Disco-Pogo” on a large tape. However, in the context of the Kaufland cooperation, the text has been reworded to “cheap discount”.
Head of marketing, Christoph Schneider, announced that this time the advertisement for Kaufland’s low-priced range should be packaged in a “catchy party tune”. Dancing fruits and vegetables also add a dash of humor to the clip. In terms of content, it is no longer about celebrating, but “Die Atzen” celebrates the wide range of “cheap discounts”, crunchy specials and extra discounts on the Kaufland Card in the song.
Kaufland wins millions of views with the commercial: ‘Give them more salary’
However, the commercial has a captivating character, praises numerous YouTube users in the comment section of the advertising video. The video now has 1.1 million views on the video platform.
Kaufland gets a real hit on YouTube with a new promotional video.
© Kaufland
Many customers see the advertisement as an absolute advertising success and compliment the Kaufland marketing department in particular. Comments like “Give them more salary” or “Kaufland Marketing Team Gottgleich” are below the video.
Some even want the song to be uploaded to the Spotify streaming platform. On the other hand, there are hardly any negative comments under the YouTube video. Kaufland seems to dust off real successes thanks to his collaborations with well-known personalities from television and the Internet.
Kaufland succeeds with a new commercial: Knossi can also be seen in the video as a supporting role
For all Knossi fans, the video also has a real highlight to offer. Because the Twitch streamer can be seen from the minute 1:12 in the lower edge of the picture and also celebrates the success of the party at the same time. Kaufland has worked extensively with internet star Jens Knossalla, including with his liqueur “Alge”.
The fact that advertisements from supermarkets and discounters can be well received is also demonstrated by the annual Christmas commercials for grocers.
List of features: © Michael Gstettenbauer/Imago; Kaufland; Collage: RUHR24
