“Technology matters as new environment changes in 25 years”
Enterprise data digital replication technology
Sowing after ‘simulation’ of crop compatibility
On the 6th (local time), the first opening day of CES 2023, the world’s largest electronics trade show, the first keynote speech was given by CEO John May of Dear & Company, the No. 1 in the world of agricultural machinery. It is a well-known agricultural machinery brand called “John Deere”. It appears that he has been chosen as keynote speaker as interest in food security has increased due to the Russia-Ukraine war and climate change.
CEO John May said: “When I started doing this 25 years ago, the bigger and more powerful the car, the more efficient it was, but now it’s completely different. Now, technology, intelligence and sustainability are more important than size of the machine”. He emphasized “technology” as a tool to solve humanity’s problems. “Farmers are facing many challenges right now,” he said, “weather patterns have changed, markets are changing, and the workforce it is scarce, making agriculture an unpredictable industry.” “We introduced the technology to address specific problems, challenges and needs that farmers face,” he said.
The large tractor that Dear & Company displayed on this day is a “fully autonomous tractor” that uses artificial intelligence (AI). It’s still impossible to self drive with a normal car in the middle of the city, but it’s a different story if it’s a big farm with no vehicles or human traffic. Dear & Company, farmers can handle plowing, planting and fertilizing themselves with a tractor by simply operating the tractor via a smartphone. This tractor is equipped with an AI camera and a high performance GPS, so you can go around the farm without damaging the crops and can only collect weeds and spray herbicide.
Dear & Company has also introduced digital twin technology that collects data from farms and transfers it equally to the virtual world. Farmers can simulate different crops in the virtual world and then decide which crops to plant. Chief Executive John May explained that with the introduction of this method the use of herbicides and fertilizers has been reduced, crop productivity has been increased and greenhouse gas emissions have been reduced.
