This is an urgent initiative as Nike has said it removes up to 20 million bot submissions each month
How many of you were waiting for a publication on the Nike website and never received it? These days, making a launch is becoming more and more of a feat. In this sense, Nike analyzes how to stop the indiscriminate purchase of sneakers by bots and resellers.
It will always be a challenge to do the website by Nike to quickly load up upon a release, or have a local store have stock on hand without having to wait in line for countless hours. Every day the demand grows, with the result that a multitude of dealers manipulate the versions.
These bots and scalpers prevent us from getting a pair at the introductory price; On the other hand, they make the sneaker market an emporium that boosts their profits with exorbitant prices for a pair.
The solution is far from simple, as brands have struggled to balance equity and ease of access. In recent years, Nike has been honest in its efforts to ensure its popular products reach true fans.
Part of this strategy is to use a variety of tools to identify and remove bots from the platform with a team of engineers dedicated to dismantling these shopping networks. Another strategy is to measure various interactions on digital platforms for bot activity, account verifications, and IP reputation to verify that users and inputs are genuine.
Building on this, the Swoosh brand shares that it has struggled with this problem for seven years, adding that it has done so “with remarkable precision and success.” According to Nike, depending on the popularity of the shoe release, bots can account for 10 to 40 percent of total submissions, which Nike says are marked invalid and removed from the release.
Nike’s definition of bots is “autonomous programs that interact with systems to create fake accounts and pay on digital platforms faster and in greater numbers than any human”, which in turn gives bot users a greater opportunity to buy the product than general users.
Finally, in his plan there is also sending notifications of upcoming releases and tuning into SNKRS Live sessions, methods that have resulted in the possibility for a user to gain exclusive access to the product.
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