The BMW at CES 2023 presents I Vision Deefuturistic midsize sedan with a new essential design language. The name “Dee” is the acronym of Digital Emotional Experience, which means the presence of various technological peculiarities. Above all stands out the evolution of the technology adopted on the BMW iX Flow shown at CES 2022 (who to learn more), which here instead of being black and white is multicolored (the 32 shades can be decided by the user). It is a technology that provides for the application on the bodywork of an electronic paper film by E Ink (a company known in the production of displays for Ebooks and partner of BMW), which electrically stimulated allows to the 240 segments of the bodywork to change colour.
But above all the BMW i Vision Dee is significant because with it the Monaco company wants to anticipate some technical and style concepts that we will see on the production model derived from it, foreseen in 2025. It will be an electric car with very advanced contents, developed on a new platform called “new class”, which is set to succeed the i3, the battery-powered BMW 3 Series currently only sold in China. The Neue klasse (New class in German) is intended to be used for numerous future models from BMW, whether electric or with a combustion hybrid engine.
Aesthetically the BMW i Vision Dee looks like a car with simple and essential lines, which vaguely recall those of the historic BMW 1600 sedan of 1962 (also known as Neue klasse, coincidentally) and of the 1600-02 coupe of 1966. The headlights and the closed kidney grille they are also “interactive” since, having the possibility of displaying various facial expressions, they can interact with road users (the car can visually express moods such as joy, amazement or approval). The car can also project the driver’s avatar image onto the side window (see the video below).
The technological and essential interiors of the BMW i Vision Dee they are distinguished by a minimal dashboard without screens. All the information from the new HMI4 interface is in fact projected onto a new generation of Head Up displays, which extends across the entire width of the windscreen. Using shy-tech sensors on the dashboard, customers can decide how much digital content they want to see. We pass from information relating to the guide, to the contents of the communication system, to projections in augmented realityuntil entering virtual worlds. Projection across the full width of the windscreen allows information to be displayed on the largest possible surface, which only becomes a display when activated.
