Gadisa retail In 1994 he opened the first fresco shop in the Betanzos branch (A Coruña). This was a boost for his local suppliers, many of which were small farms that experienced exponential growth. The company is in the process of expanding its fresh produce fulfillment center, which will be the largest in the community.
Proximity is absolutely essential for the Agrodayca family business, founded in 2002 in Coirós. David Orgeira explains that he saw the commercial opportunity when Gadisa Retail made the first expansion of its platform that same year. “Between what our lands are productive and that we are very, very close, I thought everything would be beneficial. Also, if they have grown, so have we,” says Orgeira.
The development of his PMI went hand in hand with that of the distribution company and, twenty years later, he is part of it 1,022 trusted local suppliers. In his case, it is one of those who supply the fruit and vegetable section of the Gadis supermarkets in Galicia and Castilla y León. This strong alliance allows you to plan crops and adapt them to demandalways favoring the seasonal ones.
“Economic, social and environmental sustainability always guide the steps of Gadisa retail, committed to generating a positive impact in the communities in which it is located and with the revitalization of the rural environment”, indicates the company in a note. The company currently undergoing major expansion increase the storage and distribution capacity of fresh products in the logistics platform Piadella. The goal is to continue to facilitate the marketing and quality of their items for these local producers, who are made available every day to over a million customers who shop in the Gadis, Claudio and CashIfa supermarkets.
surface enlargement
Thanks to this expansion, Gadisa retail will have the largest platform for fresh products in Galicia with more than 37,000 square meters, distributed according to the type of product and the conservation needs it requires. The company distributes tons of goods every day from the nerve center, optimizing the routes of the goods, according to criteria of efficiency, sustainability and immediacy, guaranteeing traceability from origin to point of sale. The proximity strategy has led the company to also have other distribution platforms, such as the one located in Medina del Campo.
Fresh seasonal products are cheaper, more sustainable and healthier, according to Gadisa, a philosophy that is transferred to the points of sale. Personalized attention and the traditional counter service of the establishments also provide an important socio-economic aspect: the creation and retention of quality jobs with a greater impact in the fresh departments. In the case of greengrocers in stores, more than 660 professionals advise their customers who are increasingly considering products at km 0.
