Apple is reportedly working on a cheaper version of its wireless headphones. This model would be a kind of AirPods Lite, with which the Cupertino company hopes to be able to steal part of the market from the headphones of companies such as Xiaomi. They would be the cheapest headphones in the American company’s catalog.
Apple would launch cheap AirPods Lite
This is a reaction to the potential drop in demand for the company’s headphones expected this year. That possible loss of ground forces them to launch something in a more affordable segment.
cheaper headphones
AirPods sales will drop from 73 million units to 63 millionaccording to various analyses. This is a notable decline, which Apple is trying to counter. Especially since there isn’t a headset planned to launch this year, at least not a regular or Pro model. So this cheaper version of its headset could be something to help improve demand.
These new headphones would be the company’s cheapest so far, Price below $129, there is even talk of a price of 99 dollars. This affordable price will allow them to compete with TWS headphones from companies like Xiaomi, Samsung or OnePlus, for example. They would then enter a new market segment with this launch.
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It is not known at the moment when we can expect Apple i will release these AirPods Lite, if there are any plans to release them. Nor do we have any details on what these headphones will look like, both in terms of design and specifications. We just have to wait for new data to arrive on them. A launch that could be interesting, if they have good advantages. We will be attentive to further information in the coming months.
