Original title: Pu’er achieved tourism income of 224 million yuan during the New Year holiday
The Tea-Horse Ancient Road Tourist Scenic Area has launched an upgraded version of the “Caravan Love Song” water dance show, a folk caravan experience and a high-climbing activity to pray for blessings. Photo courtesy of Pu ‘er Tea Horse Ancient Road Tourist Scenic Spot
The author learned from the Pu’er Municipal Bureau of Culture and Tourism that during the New Year holiday, the city of Pu’er received a total of 322,700 tourists, a year on year increase of 113.28%; total tourism revenue was 224 million yuan, a year-on-year increase of 138.3%. Leisure and health care, tea and coffee tours, parent-child tours, rural tours, intangible cultural heritage experience tours, night tours, rural folk tours and camping tours are popular among tourists.
With the introduction of optimized epidemic prevention and control measures, people’s willingness to travel has increased, the Pu’er tourism industry has continued to recover, and the consumption of cultural tourism has increased significantly .Itinerary products such as research tourism, intangible cultural heritage tourism, tea cultural tourism and coffee cultural tourism have provided citizens with travel opportunities in the New Year holiday.There are many options available. Inner city tours, suburban tours, short-distance tours, rural tours and eco-tours continue to heat up, especially products such as night tours, tea and coffee pursuits, which are very popular among tourists. The demand from tourists for personalized, characteristic, tailor-made and niche tourism products is constantly increasing.
During the New Year holidays, Pu’er City Museum launched the activity of “Scan the QR code to follow and receive the limited edition cultural and creative wall calendar”. The commodities are richer and more diversified. Places of public culture at all levels such as the Municipal Cultural Center and the Municipal Art Museum are open free of charge, providing citizens and tourists with high-quality public cultural services. The “Celebrating New Year’s Day, Welcome the New Year” art and calligraphy exhibition with the theme of New Year’s Day, the online exhibition of “Celebrating New Year’s Day, Welcome the New Year” Pu’er songs and square dances, and the exhibition of the winning works of the 19th Star Awards (Dance Category) allows the general public to enjoy the New Year’s atmosphere even at home.
It is reported that during the New Year holiday, Pu’er City will strictly implement measures to limit the peak flow of appointments, reasonably set the upper limit of tourist reception, and set up “civilian volunteer service posts” at various scenic spots and public cultural venues to provide volunteer services, civilian guidance, epidemic prevention and control tips, lost property, emergency medicine kits and other useful and useful services, some scenic spots organize volunteers to divert people and guide the vehicles in various traffic arteries, providing tourists with a civilized, harmonious, convenient and comfortable holiday travel environment, and the city’s cultural and tourism markets operate safely, smoothly and orderly.
