A few years ago, our lives were heavily tied to technology. The past COVID crisis brought changes to the business. and increase access to technology in various forms to respond to situations in a timely manner Another problem that the COVID crisis has caused economic problems. The IMF also predicts that by mid-2023 there is a high probability that many countries will enter a recession. with an average economic growth rate of only 1-2%, preparing to accept the technological environment after the COVID-19 era by being vigilant and changing all the time
Business and challenges in the post-Covid era
Nearly Three Years of Outbreak Response Many organizations are rapidly going digital to survive. but after this We will see more and more digital transformations, technologies like cloud, AI, IoT, VR/AR, blockchain or super-fast networks like 5G. An intelligent company, with data as a key resource, improves efficiency and management processes in a more transparent and automated way.
At the same time, with the rise of Workplace Automation, people in the post-COVID era are increasingly working with devices that are smarter than automated robots. The problem that organizations face is the IT skills gap between old and new generations (Talent Challenge), such as skills in data science, AI, etc. Therefore, promote a flexible culture towards hybrid work. Therefore, there is an urgent need for organizations to accelerate and develop people to be ready to work with more diverse technologies. as well as creating opportunities for learning and growth in order to attract these potential people to stay with the organization for a long time.
customer experience It will become a more important topic to discuss in 2023, and in a broader sense than the “price” incentive, but the experience along the journey that makes customers “enjoy” our products and services from the start of the navigation during the purchase of goods and services until the end of the checkout process, thus improving the efficiency of offline and online systems through outstanding technologies such as
AI Blockchain As-a-Service design, portal design to support customer service and after-sales service. Or also the creation of a virtual reality world through AR/VR/MR technology must eliminate the complexity of consumers’ lives, while improving marketing capabilities for enterprises
Forbes has previously described the secret to building a digital customer experience in two words: immersive and interactive. (Interactive), which is an important keyword to point to cutting-edge technologies like Metaverse or creative universe, which are used to create marketing strategies. It also increases the level of internet usage to another level.
Also, the recent COVID outbreak including global warming Geographical changes making people more aware of our health and the health of the planet. Establish ESG (Environment Social and Governance) principles with the heart of “Sustainability” under the responsibility of the environment, society and good governance. That complements the accuracy, transparency and verifiability. will be what society is starting to ask for AND organizations need to set clear business goals for using IT technology to help improve ESG factors or mitigate negative impacts, such as implementing ESG policies in the supply chain to manage energy consumption and reduce greenhouse gas emissions. Developing a Sustainable AI Platform As predicted by Gartner, by 2025, AI will be a technology that consumes more energy than human activity. And if this continues until 2030, AI technology will consume up to 3.5% of the world’s energy consumption.
Trust and security in transactions Digital asset management and digital ownership verification of digital assets will make blockchain and web 3.0 more prominent with decentralized management techniques. So that the storage and transmission of data or the operation of programs on different platforms will not be interfered by unauthorized persons. As for 5G technology, it will not just create a faster connection experience by itself. But it must also support various IoTs that can connect more as well as provide the highest levels of reliability and security for data transfer in critical workflows such as robotic patient surgery. Including the standardization of protocols which are international. so that cross-platform OS devices can communicate with each other
4 goals for organizing in the digital age
In 2023, Gartner outlined four goals and 10 key technology strategies. Leading business organizations to success in the digital age in the next 3 years, inclusive
1. Optimize the effectiveness of business operations through 3 basic technologies: 1. Digital Immune System, creating digital immunity with the characteristics of a scalable (Scalable), highly secure (Secure) and stable (Stable) IT system 2. Applied Observability Problem Tracking Software Using data together with analytical tools to make decisions, solve problems or drive business value creation 3. AI TRISM in security management, risk reduction, increase confidence in security data and privacy. including various ethical issues
2. Building Flexibility 4. Industry Cloud Platforms Industrial Cloud Platforms 5. Platform Engineering Developing Engineering Platforms as As-a-Service like IaaS, SaaS PaaS or web development portals. (Self-Service Development Portal) CI/CD technology to develop applications to be used automatically. This reduces the developer’s time and burden. and rapid software delivery Where users can build their own applications from the GUI that developers have designed for them 6. Realizing Wireless Value Realizing wireless technology. In particular, to support the work of edge devices (Edge Devices), it is estimated that in 2026 60% of organizations will use at least 5 wireless technologies in different fields.
3. Pioneering business practices Increase access to customers and create new business markets (Pioneer) through 7. Superapps Building applications with a variety of different functions to support connections from external applications. 8. Adaptive AI to design algorithms or learning processes and solve problems step by step for the IT environment. or real-time responses to specific customers or users. for changing the goal Including increasing efficiency for business 9. Metaverse Combining various technologies to create a virtual reality world to bring more interesting and satisfying products and services to customers.
And the ultimate goal is technological innovation to create sustainability for business and the world through 10. Sustainability Technology to enable the use of technology or IT services without affecting the environment per se. and the technology underlying the business processes that should lead to the development of IT solutions and services. which reduces energy consumption Or switch to more renewable energy to save the environment. improve work culture Simultaneously accept diversity and increase equality among employees in the social and governance dimensions.
All this to enable every organization to develop into an intelligent organization with an IT ecosystem to cope with all economic situations and every change that may occur in the future in a sustainable way.
