However, the company does not plan to offer its products online. According to Weston, CEO of parent company AB Foods, Primark is well-suited for physical stores. He thinks it is very difficult for his company to make a profit online.
During the corona period, shops had to be closed for a longer period of time. This also applied to the many hundreds of Primark stores in the Netherlands and England, among others. During the lockdown, online shopping has been more popular than ever.
While competitors kept their turnover somewhat on par with online sales, the British discounter barely received any cash. However, spending at the company continued, around £100m (€113m) a week.
Primark briefly sampled click-and-collect in a number of stores in its home country of England. The company also considered offering products through platforms like ASOS and Zalando, but ultimately decided against it.
According to Weston, Primark’s market share is already growing in several countries. And that’s why, according to him, the company doesn’t need an online store.
