According to data center calculations of the Ministry of Culture and Tourism, during the New Year holidays of 2023, there will be 52.7134 million domestic tourism trips nationwide, a year-on-year increase of 0.44%, which will return to 42.8% of the same period during the New Year holidays in 2019 on a comparable basis; domestic tourism revenue will be 265.17% 100 million yuan, an increase of 4.0% year on year, returning to 35.1% of the same period during the New Year holiday in 2019. The domestic holiday market cultural and tourist attractions is generally safe and orderly.
Urban leisure and surrounding tourism continues to dominate, and medium- and long-distance tourism is steadily recovering. During New Year’s Day, city tours, short-distance tours and leisure tours are still the mainstream. Ice and snow, hot springs, park shopping, lake tours, camping, cooking tea around the stove, killing scripts in hotels, spending time in neighborhoods, wandering old towns, watching fireworks, mountain climbing, etc. Quality gaming experience is favored by youngsters. Beijing Yuanmingyuan, Summer Palace, Zizhuyuan, Shichahai and other skating rinks or snow rinks simultaneously launched holiday activities, attracting many families with their children. Northeast Ice and Snow World, Yabuli, Changbai Mountain, China Snow Town, “Arctic” Mohe and other classic ice and snow tourist destinations attract many tourists to experience the unique fun of ice and snow. Medium and long-range tourism has recovered steadily. The Yangtze River Delta and Pearl River Delta have become the main source of tourist destinations in the southwest, northwest and central regions. Sanya, Xishuangbanna, Kunming, Xiamen and other places have become the main travel destinations for tourists from Beijing and the three northeastern provinces to “shelter from the cold and New Year”.
The folk experience gives birth to the traditional culture, and the New Year’s ceremony has gradually become a new trend. During New Year’s Day, New Year’s activities full of joy and harmony are popular with young people, and cultural experience activities such as light shows, fireworks, and New Year’s bell ringing are very popular. Shanghai Disneyland, Changsha Juzizhoutou, Shenzhen Window of the World, Hong Kong, Macao and other places hold fireworks displays to welcome the New Year; Nanjing Niushou Mountain, Wuxi Lingshan, Suzhou Hanshan Temple and other places carry out bell and blessing activities; Shanghai Bund, Chengdu Twin Towers, Wuhan Thousands of people in Jianghan Road, Chongqing Jiefangbei and other places counted down to zero to welcome the new year. Beijing Badaling Great Wall Scenic Area opened the Great Wall at night, Chengdu Tianfu Twin Towers presented a 218-meter high “New Year cloud” light show, Shanxi Taiyuan Fenhe park lanterns, lanterns of the Ningxia Yinchuan “Saishhanghu city” have added a festive atmosphere to the citizens celebrating the New Year.
Cultural and tourist activities are carried out in an orderly manner and the measures in favor of the population have increased cultural and tourist consumption. The Ministry of Culture and Tourism organizes a variety of colorful “village evenings” activities in various places according to local conditions, and encourages the use of intangible cultural heritage items such as paper cutouts, New Year pictures and lanterns to create a strong festive atmosphere. New Year’s opera performances, New Year’s concerts, etc. They have enriched the offer of the festivals. Hainan held the 2022 Hainan International Tourism Island Joy Festival and issued 10 million yuan of tourist consumption vouchers throughout the country. The 24th Harbin Ice and Snow World with the theme “Ice and Snow Capital, Unlimited Creativity ” has been opened, and Shanxi, Henan Luoyang and other places have poured Introduced ticket discounts and reductions on tickets and other activities, Hunan has realized more than 100 intangible cultural heritage advertising exhibitions and popular activities with rich content, and Chongqing has launched the “2023 Love Chongqing · Welcome to the New Year’s consumer season” event to help the travel industry in the new situation and new changes in the resurgent epidemic situation. (Guo Jichuan)
(Guo Jichuan)
[Redattore responsabile: Cao Jing]
