Finally, the scandals of Elon Musk, the CEO of Tesla and recently also of Twitter, also play a role that should not be underestimated in Tesla’s market share. “Musk was seen as a kind of sympathetic villain, the man who challenged the auto industry and proved that it was indeed possible to build electric cars.
He also promised not to sell Tesla stock, but did so anyway to buy Twitter. As a result, Tesla’s stock dropped very sharply. Add to that the fact that the picture of him has taken a big hit in recent weeks. We got to see other facets of the man and that will play a role too, says Kneuts.
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