The average ticket price is around $55, and attendees often find out about the party by word of mouth, though the guys have built a strong social media presence, with clear videos of what you’ve been missing if you’ve been oversleeping.
Organizers are targeting an eclectic crowd. It’s not just a hip-hop night, Mr. Espinal noted. “It’s hip-hop, reggaeton, bachata, soca, reggae, you know, Caribbean mixed with African American, mixed with some EDM and house music.” They have tried to create an inclusive environment, he said, welcoming and without a VIP section: “Where no one is afraid to be themselves,” he said.
At the warehouse on Saturday, it was clear that no one was trying to be cool. There were grown men wearing Christmas onesies. A man in a reindeer suit watched as a group of glamorous women dressed in fur-trimmed red sequined suits and fishnet stockings took selfies at the café. There were dozens of tacky Christmas sweaters and crowds of candy cane striped leggings. A Grinche or two were on the dance floor and a gingerbread man with a fanny pack was frolicking in the crowd.
