Few corporate managers have free time to regularly carry out the classic networking activities (the famous happy hour, in particular!). Fortunately, there are other, more flexible means of having enriching encounters from all points of view in the business world. In this article, find out how the famous social network LinkedIn could allow you to optimize your networking.
The importance of networking in the business world
For a start-up or growing company, corporate networking is inseparable from any marketing or market development strategy. Because the more a company has a solid and relevant network, the better its chances of making itself known — and of being successful — are.
In addition, having a well-stocked professional directory (in other words, containing practically only people who can contribute to the prosperity of your company) is also beneficial for hiring qualified personnel. In this time of manpower shortage in many areas, this is a definite plus!
The possibilities offered by LinkedIn
More than ever in 2023, LinkedIn represents a huge market with extraordinary potential. And if managed properly, it can eventually turn into a tangible source of income. If you have a presence on LinkedIn and your company page is clear and attractive, that’s a good start! However, remember that when you post there to advertise your products, services or events, for example, there is no guarantee that the people you would like to reach will see it!
Therefore, to optimize your business network and achieve your goals, it is in your best interest to use the services of an industry specialist such as Direct B2B. Without exaggeration, his team of experts have mastered the art of conservation a prospecting campaign on LinkedIn!
The main objectives of this approach? First, increase your exposure to more corporate prospects, and second, make appointments with people who could take you “a little higher, a little further”! In other words, a company like Direct B2B helps you enrich your network of business decision makers by analyzing your needs to direct your efforts to the right places.
Get in touch with a meeting
Once you’ve connected with someone on LinkedIn and the interest is mutual, it’s time to set up a meeting! Your availability periods are taken into account by the Direct B2B team to schedule networking meetings that fit your schedule.
Note: Virtual meetings scheduled through LinkedIn are not planned lightly! They are meant to enable you to trade with select people (business decision makers) who want to In reality to meet you. During a meeting, long contextualizations can therefore be avoided to quickly dive into the heart of the matter, namely discussing a possible partnership.
Want to go up in size and quality! — your corporate network to achieve your goals? Discover the LinkedIn prospecting service offered by Direct B2B!
