Warner music experience created an Augmented Reality Snapchat trial lens for the Grammy Award-winning virtual band Gorillaz.
Snapchatters can access the lens via Objective Explorer or Snapcodesand selecting Tap to Scan virtually gives the user two new Gorillaz hoodies, allowing them to tap different colors.
The target also plays “Thundercat,” a single from the band’s upcoming album, Cracker Island, which will be released on February 24th.
Clicking the link takes Snapchatters to the Gorillaz Merchandise Store where they can purchase the hoodies.
