By Celine Pastezeur
– Posted on December 15, 2022 at 09:48
For the end of year 2022 celebrations, Yves Rocher offers the possibility of discovering a range of tricks thanks to the augmented reality of Snapchat. A first activation on the social network adored by young people, playful and committed.
The editorial staff of Air of melty has already told you, in this 2022 augmented reality is an important asset for brands, allowing both to improve the conversion rate on websites and to reduce returns. And it’s often on Snapchat, who just saw the world in blue for the release of “Avatar: The Way of the Water,” what happens! In fact, the ghost logo app is well known for all the filters and lenses it offers which allow consumers to test different products. At the end of 2022, beauty brand Yves Rocher decided to let itself be tempted by this technology: with Yves Rocher’s very first augmented reality Lens on Snapchatdeveloped in collaboration with the Jellyfish agency, “Choosing gifts for the end of the year holidays is child’s play”. Eyeshadows, lipsticks, makeup palettes, it’s possible to test everything, wherever you are, thanks to your smartphone and Snapchat’s testing technology.
The campaign led by Yves Rocher on Snapchat is partly justified by the desire to reach a young audience, that’s undeniable. But that is not all! Giving everyone the opportunity to discover the brand’s Christmas make-up range thanks to augmented reality also has a playful and engaging side, which limits the use of samples.. “Yves Rocher is a particularly committed brand. Relying on Snapchat’s augmented reality not only allows you to present your products to as many people as possible, but also to limit the production and distribution of makeup samples since you can discover the colors and shades on yourself, without resorting to a Physical Product”, explains Aissatou Diallo, Head of Retail at Snap. For her part, Solenn Perrois, Advertising Manager of Yves Rocher, said: “The development of Snapchat’s Catalog-Powered AR Shopping Lenses format, for our Christmas makeup collection, allows us to achieve a double goal: to present and test our makeup products to the 27 million users of the platform through an immersive and innovative experience , ensuring the generation of traffic and conversion on our e-commerce site”. In short, a nice gift for the brand, before Christmas!
