Infinityus aims to disseminate amulets and re-evaluate their value through correct cultural participation through the new ‘Amulet Owun’ service.
On the 14th, Infinityus, a new company jointly invested by Item Mania and Item Bay, held a multimedia showcase at Seolleung Station Jam Lounge. The event was attended by Lim Sang-won, head of B&M Holdings, and Lee Seong-no, head of IMI.
Director Lim said, ‘There are always crises in life. Whenever I borrow the power of friends and family, alcohol or rely on the power of religion,’ he said, ‘I must have thought it would be nice to get lucky to times.” he was unlucky
Then, he explained, “A mobile phone is a must for modern people. Most of them are always prepared in the corner of the body,” he said.
The MZ generation has significantly increased their interest in fortune telling
Recently, generation MZ said that the percentage of palmistry is increasing. Sales of fortune telling and similar services in Korea increase significantly every year. According to a survey conducted by Alba Heaven of 1,600 members between the ages of 10 and 30, more than 90% of respondents said they have experience in fortune telling. She added that sales related to fortune telling have increased significantly despite economic crises such as the Lehman crisis.
Director Lim introduced, “Following the trend of growing interest in shamanism and fortune-telling, we have launched a talisman-like service that can empower you in real life.”
Amulet Own sells a total of 7 amulets, including love and wealth. The amulets that can be purchased through the service are digital, not paper. Director Lim explained that digitizing the amulet prevents loss and damage. Delivery service is supported for consumers who want physical amulets.
Production process of digital amulets
There is the function of reselling content. It is not simply a service for the purchase of amulets. Purchased amulets can be auctioned and resold. The cartomancy service recommends the fortune of the day and the amulet of the day. Up to three amulets can be equipped at the same time.
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Sang-won Sang-won, head of B&M Holdings (left), Sang-no Lee, head of IMI
Q. You said you can buy and sell amulets. I wonder if there are standards for the lowest and highest prices?
[이성노 IMI 이사] In the planning stage, creators could set their own prices. However, each crater had a different idea and the price was very different. They have given some pricing guidelines. From resale, there is no fixed price. Sell at the price you want to sell at.
Q. Are you planning to launch the service as an NFT?
[이성노] I’ve had a lot of problems. However, I thought NFTs didn’t have a good social image. Was judged to be a burden factor before first serve. NFTs will be considered in the future.
D. Those who actually buy the amulets place importance on the real thing.
[임상원 비앤엠홀딩스 실장] Paper deteriorates day by day. Now, education is gradually being replaced by tablets. That’s why the amulet was digitized. Physical purchases are also possible.
Q. How will you ensure consumers are certified by a creator, such as a fortune teller or guru?
[임상원] Have a direct conversation and thoroughly understand if there are any social disputes. Contracts are concluded according to internally established guidelines. Consumers can also check it in the app.
D. Among the things related to fortune telling, there are mandalas, dharma figures and amulets. Are you planning to expand your service offering?
[이성노] There are plans to expand the service offering.
Q. In fact, more middle-aged people buy amulets than the MZ generation. Will they get used to digital services?
[임상원] Even middle-aged people are good at handling these applications. It’s not something to worry about at all.
Q. If you buy an amulet and it doesn’t work, there will definitely be a backlash.
[이성노] Amulets are bought for personal satisfaction. All amulets currently on sale have the same meaning. The talisman is faith and a little hope. It’s not something you buy to see the immediate effect.
Choi Eun-sang, game reporter at Hankyung.com
