US PC shipments drop 12% in Q3 despite attractive promotions

The big picture: Domestic shipments of desktops, laptops and workstations overall decreased by 12% in the third quarter of 2022, from 20.3 million units in the third quarter of 2021 to 17.8 million units in the past three months. Of these, laptops suffered the largest decline at 14% and desktops increased by a modest 1% according to the latest report from market research firm Canalys.

Dell led the way in the third quarter with 4.7 million systems shipped in the US, followed by HP with 4.1 million and Apple with 3 million. Of the top five vendors by volume, only Apple and Acer reported positive annual growth. HP reported a sales decline of more than 23% year over year, and Lenovo’s shipments in the US decreased by 22.2%.

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Factoring tablets into the equation puts Apple first by a sizable margin. Cupertino shipped four million iPads in the third quarter, followed by Amazon in second place with 2.7 million Fire tablets shipped. Third place went to Samsung with 1.6 million units shipped in the same period.

Of the top five tablet makers, only Amazon and TCL saw year-over-year growth. Apple, Samsung and Microsoft all recorded double-digit quarterly declines compared to the same period in 2021.

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Despite the declines, manufacturers and retailers are doing everything they can to boost sales, including increasing holiday promotions. We’ve seen several great deals being offered during the week of Black Friday and Cyber ​​Monday and they’ll likely keep coming until the last minute. Then, of course, there’s the after-holiday sale, because everyone’s going to need something to spend their gift cards and new money on.

Brian Lynch, research analyst at Canalys frequent the US PC market faces new headwinds despite the fourth-quarter holiday season. Cash-strapped consumers are expected to continue to cut spending on expensive tech products, which will cause retail inventory to grow faster than sales. The education sector is expected to begin a slow recovery next year, but most device upgrades are now expected to occur in 2024.

Image Credit: Santeri Viinamaki