Apple has threatened to stop selling the text service app through its online store, according to new Twitter boss Elon Musk. As part of a series of tweets aimed at Apple CEO Tim Cook, among others, Musk wrote on Monday: “Apple has also threatened to ban Twitter from its App Store, but won’t tell us why.”
Musk also said that Apple has largely stopped advertising on Twitter. “Do you hate free speech in America?” The Tesla boss also accused the iPhone and Mac maker of lobbying for content control.
A statement from Apple was not initially available. The Group regularly enforces its own content rules. This has led, for example, to the online takedowns of the apps Gab and Parler, which are popular among conservatives in the US. Parler returned after the producers said they changed the content and overhauled the control structures.
Apple spent $131,600 on Twitter advertising between Nov. 10 and 16, up from $220,800 between Oct. 16 and 22, the week before Musk completed his Twitter purchase, according to ad research firm Pathmatics.
Ad revenue plummets
Since the $44 billion acquisition, a range of companies, from Audi of America to General Mills, have discontinued or stopped advertising on Twitter. The platform has suffered a massive drop in revenue, 90% of which is driven by advertising, according to Musk.
The billionaire blamed the lobbying activists. Musk describes himself as a champion of free speech. In recent days, among other things, he lifted the Twitter ban from former President Donald Trump. Civil rights groups then urged advertisers to stay away from the service. (Reuters)
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