“I sell everything” I laughed… Sit down and earn 10 million won, “This Goods” [백수전의 ‘테슬람이 간다’] By Hankyung

A Tesla YouTuber (NASDAQ: ) is unpacking a “Tesla Surfboard”. Sold in a limited edition of 200 pieces for $1,500 in 2018, the merchandise has sold for over $8,000 on eBay. /Photo = DÆrik YouTube “The best perfume on earth! Buy the “Burnt Hair” perfume and I can buy Twitter.

Last October, when Tesla CEO Elon Musk’s takeover of Twitter was imminent. He launched a series of outrageous nostalgic tweets. It was to promote the “Burnt Hair” perfume released by the Boring Company, Musk’s tunneling company. “It was inevitable to get into the perfume business,” he said, referring to the fact that his name is like Musk. 30,000 bottles of this product, priced at $100 (about 130,000 won), sold out in one week. A tweet posted last month by Tesla CEO Elon Musk to promote the “Burnt Hair” perfume launched by Boring Company. /Photo = Elon Musk Twitter Tesla sells various goods in addition to electric vehicles through its online shopping mall. Goods are everyday items that incorporate brand logos or images of specific people into their designs. The sale of auto accessories, clothing, outdoor items, souvenirs, etc. it is an ancillary activity that other manufacturers of finished cars also carry out. Musk has taken it a step further and incorporated a unique “fun code” into the products. He showed his unique playfulness to the fullest, introducing quirky products that automakers would never sell. Tesla launched “Tesla Short Shorts” in its online shopping mall in 2020. This product, which mocked the strength of short sales, was sold out as soon as it came out and gained great popularity. ‘Tesla shorts’ ridiculed by short selling Tesla’s best-known ‘genius assets’ are shorts. Musk tweeted in 2018 that he sells “short shorts.” It was a sarcastic remark for Musk’s lifelong enemy, short-selling investors. Billionaire David Einhorn, CEO of Greenlight Capital, was among the targets. The two men had been arguing over the short sale of Tesla for years.

As for the casual joke, Einhorn posted an authentication shot saying “Musk sent shorts,” and curiosity is eased. Musk also attacked Einhorn in 2019, saying, “I express my sympathy for the huge loss caused by the sharp increase in Tesla stock.” Tesla is actually releasing red “Tesla Short Shorts” in its online mall in 2020. This product, which came out at $69.42 (about 92,000 won), sold out as soon as it came out and has enjoyed great popularity. Tesla fans have even posted test shots wearing these shorts.

Tesla’s $65 “Model X-mas Sweater” (about 86,000 won), which was released as a year-end product earlier this month, sold out as soon as it came out. It’s a pun on Tesla’s big SUV, Model X, and “X-mas,” which means Christmas. A classic Musk joke. One Tesla fan tweeted: “If you go out wearing this sweater, there is no problem with the ‘Chin Teslam’ certification.” “Tesla Tequila” introduced in 2020 by Tesla. At $250 per bottle, purchase was limited to two bottles per person, but it sold out on release day. An automobile company that sells alcohol? Driving a car and drinking are at odds. If you think about what social condemnation is for drunk driving. Musk undoubtedly broke these unwritten rules. Tesla introduces “Tesla Tequila” in 2020. It contains the highest quality “Anejo” tequila, which is produced through the aging process for at least one year in oak barrels, and sells for $250 (about 330,000 won) per bottle. Purchases were limited to two bottles per consumer, but they were out of stock on release day. Andrej Karpathy, former director of artificial intelligence (AI), drinks ‘Tesla Tequila’ while watching the ‘AI Day 2022’ event held in September. He is said to have drunk 10 cups in a row that night. /Photo = Andrei Karpati Twitter There is a story behind the release of Tesla Tequila. In 2018, Tesla suffered financial difficulties due to the Model 3 production delays. At that time, foreign media such as the New York Times (NYT) hinted at the possibility of bankruptcy. In response, Musk tweeted a photo of himself lounging on a cardboard box leaning against a Model 3, drinking tequila, with the caption “Tesla is bankrupt.” This day was April Fool’s Day. This is a real product of Musk’s April Fool’s Day joke from two years ago. It was supposed to be a special product for Tesla fans who knew this story. A flamethrower sold by Boring Company in 2018. Uses alcohol as fuel and puts out a 12-inch fire. 20,000 units were sold out within days, generating $10 million in sales. Goods exceeding the limit, flamethrower “If the zombie apocalypse comes, you’d better buy a flamethrower (to fight zombies). Perfect for toasting peanuts”

In 2018, Musk announced on Twitter that he was launching a flamethrower to raise money for The Boring Company. These items are modeled after the flamethrower from his favorite sci-fi parody films. According to Tesla, he uses alcohol as fuel and puts out a fire of about 30 cm. The price is 500 dollars (about 660,000 won). 20,000 units sold out in just a few days. It’s like collecting 10 million dollars (about 13.3 billion won) in sales in one go. CEO Elon Musk demonstrates the Boring Company flamethrower. The short-sleeved shirt he wore is also an item of clothing that Tesla currently sells. /Photo = Elon Musk In the days of Twitter, this flamethrower caused controversy in the world. It is a marketing product that has crossed the line into mockery. The media raised safety concerns, including fire risks. At the time, a member of the state legislature, a former California firefighter, criticized, “It’s absurd to sell a flamethrower in a place that suffered the worst fire ever.” Musk, who was about to go further, saying “I sell fire extinguishers for $30″, admitted that it was a bad idea to create this product as if he was aware of the controversy (Kwon Jong-won 《Theory Musk and the Sustainable Future of Humanity”) .

“Tesla Products Make Money” Resale Crowds As limited edition Tesla products became popular, naturally, the “resellers” flocked in. Once purchased, put it on a trading site like eBay for many times more money. It happened because there are so many teslams all over the world.

A representative product with a premium is the “Tesla Surfboard”, released in 2018 for $1,500 (about 2 million won). This product was created in collaboration with the Tesla design team and the surfboard manufacturer “Lost Surfboard”. It was a limited edition of 200 pieces, created at the same time as the order. These products were double the price of the original Lost surfboards, but sold out within a day. Since it was so small, there was a spate of questions on Twitter at the time saying, “Is it possible to get a Tesla surfboard?”

Since then, a “Tesla surfboard” has been uploaded to eBay with the prize multiple times. Even now, there is an item selling an unpackaged new product for $9995 (about 13.3 million won). The person who fortunately bought these goods earned 10 million won in the living room without having to “open the rush” or stand in line. An eBay item selling a new, unopened Tesla surfboard for $9,995. /Photo = eBay Tesla’s $1,900 (about 2.53 million won) purchase at the end of last year’s “Cyberquad for Kids,” a four-wheeled electric motorcycle (ATV) for children, sold out in just six minutes. Powered by a lithium-ion battery, this bike can travel up to 10 miles per hour (16.1 km) and travel 15 miles (24.1 km) on a single charge. The exterior is inspired by Tesla’s Cybertruck design. Among the goods introduced by Tesla, it was the most expensive, excluding goods related to vehicles. It was a popularity that could only be seen because the dealers were there.

As the goods are selling well, the relative performance is also good. Tesla’s service and other sales over the past three quarters totaled $1.645 billion (about 2.19 trillion won). It is a figure that is close to 8% of total sales and is growing steadily every quarter. According to Tesla’s Securities and Exchange Commission (SEC) filing (10-Q), its Services and Other segment revenues consist of unwarranted vehicle aftermarket services, paid supercharging, used vehicle sales, retail merchandise and revenues from vehicle insurance. Strong fandom and cult culture Musk is often compared to Apple’s Steve Jobs. Every time Jobs announced a new product, Apple (NASDAQ:) fans around the world went crazy. Since Musk joined Tesla in 2004, he has spearheaded the electric car revolution and built a fandom as strong as Jobs. Especially in America, this layer of fandom is very thick. Musk and Tesla share a kind of cult culture and humor code (Kwon Jong-won 《Theory Musk and the Sustainable Future of Humanity》). This is why Tesla products are heavily infused with American jokes.

Tesla, an “electric car startup” born in Silicon Valley, was different from other conservative and bureaucratic automakers from its inception. The criticism that some people only pursue “excitement marketing” comes from not understanding the freewheeling culture shared by Musk and his fans. What kind of bizarre objects will Tesla’s next limited edition products be?

▶ “Teslam goes”

We will reveal the story behind Tesla, who will lead the “mobility revolution” in the 2020s. Elon Musk, rated the best “visionary CEO,” is also a big research target. Introducing news and issues from domestic and overseas Tesla YouTubers and Twitter users. Subscribe to the reporter page below to receive weekly articles.

Reporter Sujeon Baek [email protected]

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