In all three Baltic countries, the number of orders placed during the November 11 sales campaign increased by as much as 62% compared to a normal Friday, and residents were particularly active in online shopping.
Such a company Kesko Senukai digital – manages online stores 1a And Elderly people in Lithuania, Old man in Latvia and K-iron In Estonia, the data collected makes it possible to predict this too Black Friday (November 25) the number of orders will exceed the results of 2021 and set a new record. The biggest changes were recorded in Lithuania, where clients on November 11 – known in the world as Singles day o Singles’ Day – placed 81% more orders than usual. The number of visitors to e-shops also increased: in Lithuania and Estonia, on the Friday of the promotion, the number of customers doubled. In Latvia, the number of customers increased by 60%.
The e-store customers aged between 35 and 45 were particularly active.
During the discounts, buyers in the Baltic countries mainly chose computer equipment and other electronic products. Lithuanian buyers bought smartphones, large household appliances and kitchen appliances, vacuum cleaners more actively than usual. In Latvia, the sales volumes of televisions, small kitchen appliances, desktop computers and living room furniture grew the most. In Estonia, compared to other times, children’s builders, computer games, electricity generators and vacuum cleaners were more popular.
