Synergy Studio’s philosophy, its founder clarifies, is not just about consumerism. His research is aimed at making technology an instrument of change and social protest without reproducing the values of capitalism that favor economic value.
Women also participate in creation
According to data from the Mexican Institute for Competitiveness (IMCO), only three out of 10 women in the country choose a career related to science, technology, engineering and mathematics (STEM), so Tamez admits that there is still a lot of work to be done to close the gender gap, and accepts that she too has experienced some form of discrimination, either because of her gender or her youth.
“It is necessary to have more women and more diversity. We have a lot of work to do, raise awareness that it is not an exclusive task for men, we also have a seat at the table. We need to make them aware that there are women in this field, as well as create opportunities and safe spaces for them,” says Tamez, whose role models are Melanie Perkins, CEO of Canva, or the founder of Artsynonnym, Enriqueta Arias.
Likewise, she points out that as a creator she also has a responsibility for the medium in which she sends her messages, since she knows that social networks can generate environments of anxiety or depression and, therefore, never generate filters that change users aesthetically.
“We know the dissociation effect these platforms have on the body and for this reason we also advise brands when they want our work, because although these filters are attractive, they are not part of our creative approach,” he concludes.
