Best Selling Watch Brand* timex® introduces a unique interactive experience that allows players to “race against the clock” in Fortnite®, one of the most popular video games in the world. This challenge allows players to compete against the clock in multiple games. In this virtual world that integrates clocks, clocks symbolize empowerment, which can enhance players’ speed and skill, and increase their competitive edge. (Middlebury, ConnecticutNovember 11, 2022 /PR News)
Senior Vice President of Brand and Creative, Timex Group Shari Fabiani He said, “Timex has been an innovator for nearly 170 years, and we’re writing an unexpected story. Vice President of Brand and Creative, Timex Group. As the official timekeeper of the metaverse, we’re playing with the concept of time and creating the most popular timepiece in the world.” “Fortnite, one of the online multiplayer games, integrates analog technology into the digital world. Timex has already entered the metaverse, and now we will fully invest in the gaming industry and soon launch more virtual and immersive experiences, and enter web3.”
TimeX is No. 1 Watch Brand in ‘US Gamify Time’ Sales
The partnership will be accompanied by fully integrated campaigns that connect the virtual world with real-life experiences, such as in-game giveaways. Partners include gamer influencer Parker Locke, Sushi Bae, SypherPK, YouTube star Ali-A, and Gen Z style icon and Fortnite fan Landon Barker.
Landon Barker He said, “For me, playing Fortnite is worth spending time because it’s one of the ways I can get together with friends without superficial things getting in the way of connecting. I’m very happy to partner with Timex, I love their watches and Fortnite, so for me it was a match made in heaven.
“Race Against TimeX” features 6 mini-games, each pitting the player against the clock, with challenges including rising water, closing walls, breaking floors, players on precarious paths in the dark Dodge Lebo and find your Street. Players can purchase power-ups, including cool watches that transfer special powers to the player’s wrist to increase speed and skill, allowing them to complete all 6 mini-games in the least amount of time.
Timex’s first foray into the Metaverse is an innovative partner event that includes a live virtual and interactive live show with Wave Justin Bieber Collaboration for the official concert schedule countdown and with AmazeVR’s Megan Thee Stallion VR Concert Tour – Enter The Hottieverse, in this virtual tour, the avatar of each participant is accompanied by a special hand tracking function in virtual reality Get a Timex virtual watch. Now, in “Race Against TimeX,” Timex is delivering its most interactive virtual experience to date, with more events planned to further position Timex at the forefront of the Metaverse.
Timex has partnered with top-notch partners for the successful launch of “Race Against TimeX”, including Metaverse branding agency MetabrandstmSuperAwesome, the gaming company from Epic Games, which assists GenZ gamers with digital engagement, and Beyond Creative, the leading developer of Fortnite Creative games.
To participate in “Race Against TimeX”, go to Fortnite, select “Creative” mode, select “Play” and enter “Island Code”. Fortnite is free to play on desktop PC, PlayStation (4 & 5), Xbox One (S, X, and Series X or S), Nintendo Switch, and Android mobile devices.
Island code: 1359-6287-8998 or direct link:https://epicgames.com/fn/1359-6287-8998
About TIMEX
The Timex Group designs, manufactures and sells a variety of innovative timepieces around the world. Timex Group is a privately held company headquartered in Middlebury, Connecticut, with operations around the world employing more than 3,000 people. One of the largest watch manufacturers in the world, Timex Group companies produce watches under well-known brands including Timex, adidas, Furla, Gc, Guess, Missoni, Nautica, Philipp Plein, Plein Sport, Salvatore Ferragamo, Ted Baker and Versace. Follow Timex on social media:@timex
Source: Timex
Date modified:
(1) Last update date: 13 November 2022
(2) Article publication date: November 13, 2022
