The football World Cup in Qatar does not create an exultant mood in the retail trade

“Experience has shown that a soccer World Cup provides momentum for fan articles, jerseys and in selected food areas,” German Retailers Association (HDE) spokesman Stefan Hertel told the news agency on Friday. Reuters press. However, the effect cannot be compared to major sporting events in one’s own country, such as the 2006 World Cup in Germany. “Fan events in public spaces will certainly take place much less frequently in the winter,” said Hertel. This could affect the willingness of fans to purchase a new team jersey for Captain Manuel Neuer’s team or other fan paraphernalia for the otherwise popular public viewing or barbecue.