“We look forward to working closely with Cedara. Together we will not only decarbonise our business, but also the entire supply chain in all markets, “explains Ilhan Zengin, CEO of Showheroes Group.
As part of the partnership, Showheroes Group will integrate Cedara’s Carbon Intelligence software into its platform. This software should measure CO2 emissions across all business areas as well as with adtech and publisher partners and be able to make them available directly to media purchasing partners. The company does not disclose exactly how it manages the Texas startup, which was only founded in 2021. According to Cedara, it includes various data sources from global government and scientific institutions for its measurements. The Showheroes Group expects to reach “Net Zero” as a collective goal of the advertising sector by 2030 and to achieve the sustainability goals of its customers.
Tanya Priyank, Int. Growth & Better Media Director at Showheroes Group explains how Cedara works: Cedara, a holistic climate management software platform, measures corporate carbon emissions using integrated data sources from the world’s leading government and academic institutions. A company’s financial data is converted into CO2 data. In this way, CO2 emissions per supplier can be measured throughout a company’s supply chain. “
“Through its extensive network of agencies and brands, adtech platform partners and publishers, Showheroes Group can have a significant impact on transparency and emissions reduction throughout the media supply chain,” comments David Shaw, CEO of Cedara.
