Jakarta –
Almost everyone in Indonesia currently uses Whatsapp, especially in big cities. Not just sending private messages, WhatsApp also has business features to help users make money.
So far, WhatsApp itself is mostly used for free without having to subscribe. So how do companies make money?
WhatsApp Vice President of Global Affairs and Strategic Markets Victoria Grand said that WhatsApp makes money thanks to the premium features of its WhatsApp Business service. According to him, WhatsApp offers various solutions and integrations to businesses through these premium features.
“Well, the way we can raise money is that they (WhatsApp Bussines users) can increase their business opportunities with premium features. There is a choice of solutions and integrations they want, so they can pay us,” he said. Victoria at the Jakarta Meta Office, Gatot Subroto, South Jakarta some time ago.
“So our philosophy is to help people communicate privately, and that also includes communications for companies,” he added.
One of the features offered, for example, is that a WhatsApp Business account can be used on 10 devices. With this feature, business people who are users can link their accounts to different devices so that employees or part of their company can communicate with customers in the same chat.
Then there is also a feature in the form of quick messaging ads, with this feature users can insert their WhatsApp link in the ad link or in the ads on Instagram or Facebook. Then, if someone clicks on the ad, they will be taken directly to the chat room Whatsapp the businessman.
“Another way to do this is to place an ad on Facebook or Instagram, and then the ad doesn’t go to a website, it goes directly to WhatsApp. We call it quick messaging announcements‘said Vittoria.
Victoria gave an example: An airline can use the WhatsApp Business network to support their business. You explained that there is a feature in the form of automatic sending of messages to provide digital boarding passes to passengers.
“There we will charge a fee for the message so that the boarding pass can be sent,” Victoria said.
The airline can also ask WhatsApp to provide services to consumers in the form of chatbots to answer questions about schedules or airline tickets.
“Or they want to do customer service by asking for flight schedules or tickets and have to pay us for the integration,” Victoria explained.
Victoria Complaints Service Whatsapp The business is selling well in the market. More than 175 million users worldwide send messages to WhatsApp Business accounts every day.
A small study from Victoria also shows that 7 out of 10 people in Indonesia say they prefer to text on business rather than email.
“About 7 out of 10 businessmen will choose to chat with their colleagues rather than email, call or call their website. So it’s very important to be able to text them,” Victoria said.
(half / edited by)
