In terms of design, the originally understated and subtle embossed details have been updated with black label fonts that reveal individuality, which are bold, distinct and pronounced. Products also continue to be explored by gender and functional divisions, covering male and female models and more genderless styles.
At the same time, POUR LUI launched an open call for OPEN CASTING on social media from June 2022, inviting brave friends to show up to complete the shooting plan in different locations in the form of online cloud shooting. A total of 33 people with different identities, during the participation of friends of the brand with different backgrounds, attended with Jumbo Tsui, well-known fashion video artist and creative director of the POUR LUI brand, and used the FaceTime function to complete the creation of the resumed. Lawyers, models, media, photographers, architects, professional translators … Groups from different backgrounds come together, thus portraying a group of young people with distinct personalities, accepting uncertainty and transforming it into positive motivation. given positive incentives to society and spectators. “I” needs to find and tolerate, and it also needs the mature mind of # 不安 名 #.
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Social media hashtags: # 義 勝 名 #, # 璞 樂 POUR LUI #, # 痞 樞 黑 labelseries #
About Pulu® TO POUR HIS
Starting from the minimalist aesthetic of fashion, the PULU® POUR LUI brand focuses on ready-to-wear, fashion accessories and the contemporary expression of non-standard works of art, supporting a dignified and fun lifestyle. The “LUI” in the word POUR LUI redefines the concept of gender from French and no longer deliberately defines the concept of gender.
Espresso with high quality and diversified products, it runs through all aspects of contemporary life. She entered the NET-A-PORTER global fashion platform and at the same time partnered with well-known stores and platforms such as Lane Crawford, LABELHOOD and Dongliang to carry out multiple product and brand collaborations.
At the same time, the brand launched the “CURATED BY 賞 賞” contemporary art curation plan, which subsequently held curatorial contemporary art exhibitions at TSUTAYA BOOKSTORE | TSUTAYA, Tokyo SOMSOC GALLERY, Chengdu Luhu MEWS stalls, etc. Curatorial projects are initiated in various places such as open spaces and online data streams.
