A raise is coming, but not before Christmas
A little over a month ago, the head of division Xbox, Phil Spencer, hello here that “has no intention of raising the price” of its consoles. Now, during the WSJ Tech Live event (via reporter Tom Warren), Spencer suggests that at some point he will have to “raise the price of certain things”.
Phil Spencer says that consoles, games and even the Xbox Game Pass have not undergone any adjustments and that it will be difficult to keep them that way, but that shouldn’t happen until this Christmas, guaranteeing current prices to its consumers by the end of the year. year .
“I think at some point we will have to raise the prices of some things, but at Christmas we thought it was important to keep the prices high,” said the Xbox boss.
“We’ve kept the price on our console, we’ve kept the price on our games .. And on our subscription. I don’t think we’ll be able to do that forever,” adds Phil Spencer.
Price adjustments have occurred across the market
Last month, Spencer said in an interview with CNBC that he has no plans to raise prices. “We always look at how our business is doing. So I don’t think we can ever say, about anything, that we’re going to do anything. But when we looked at our consoles today, and you talked about the X Series and S Series, we think that value is incredibly important, ”Spencer said.
“We love the position of S Series on the market, which is our cheapest console. More than half of the new players we are finding are coming from Serie S. ”
Shortly after the announcement of the PlayStation 5’s price hike, which didn’t reach Brazil, UK representatives from Microsoft and Nintendo told VGC that both companies had no plans to raise the prices of their consoles.
By the way, the Steam has revised its pricing tips table in all currencies that Valve works with. In some situations, the increase exceeds 500%, such as in Argentina and Turkey.
Sony and Activision deal prevents Game Pass’s Call of Duty for “a few years”
Phil Spencer has stated that he will respect the agreement entered into between Sony and Activision Blizzard prior to the merger of the companies
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Through: VGC