Smartphone sales are still falling, but Samsung and Apple are growing

After the pandemic, smartphone sales fluctuated abnormally, without following a logical pattern. The causes are known and accumulate with each new quarter, without appearing to regain stability.

At the end of September the calculations were redone and once again there is a slowdown. Even so, and against the tide, there are those who have managed to increase sales, with Samsung and Apple the only ones to maintain this wave of growth.

The market continues to reduce sales
A analyses in the third quarter of 2022, made by Canalys, is anything but positive.  Smartphone sales have slowed again and the market has fallen again.  This time the numbers show that the decline follows the previous quarter, the worst of 2014.
In this scenario, it is possible to see that almost all phone brands have lost market share.  This is the result of the slowdown in sales, following several factors that have been accumulating for several months.

Samsung and Apple manage to grow
While this is the most visible scenario, the truth is that there are 2 brands that have managed to counter this scenario and reverse the trend.  We are talking about Samsung and Apple, which have grown very real.
In the case of Samsung, its leadership position was maintained with a 22% market position, the result of promotions to reduce its stock.  Apple was the only manufacturer in the top five to record positive growth, improving its position, with a share of 18%.thanks to the iPhone search.

Smartphones - a general problem for any brand
Overall, and from Canalys data, the market lost 9%, a very significant value.  The economic outlook is not positive and this pushes consumers to postpone the purchase of new smartphones.  This will likely continue to hurt the smartphone market for the next six to nine months.
The future of the major manufacturers of the smartphone market is not easy.  This continues to slow down in consideration of the economic scenario and new limiting factors seem to constantly emerge.  It remains to be seen how they will react in the coming months and thus change this scenario.