The latest pastry success that haunts the world It is round, filled and made with croissant dough. It does not respond to a single name, although the most popular at the moment is ‘New York Roll’ due to its shape and place of origin. At the moment it is succeeding in New York, Paris, Singapore or Sydney. In Spain, we can’t wait to see some pastry chefs dare to create their own recipe.
Since social networks have existed, we’ve seen countless of them viral trends that are the protagonists of our “feed” of Instagram and now also of Tik Tok. Most have short-lived success, but some are here to stay. The latest to shake the internet is the croissant born in New York, in the southern part of Manhattan, precisely at the Lafayette Café & Bakery, a bistro with a Parisian touch. They christened this visual marvel as the “Croissant Supreme” and now the world is replicating their creation as the “New York Roll”.
This content is imported from Instagram. You may be able to find the same content in another format or you may be able to find more information on their website.
A round and stuffed croissant
Although no one would say from its appearance that it is a ‘croissant’, it smells and tastes like that. It is simply rolled up and cut in a different way to achieve this circular look. Another obvious difference in mass? It is a little thicker than that of a classic croissant. Furthermore, once baked, openings are made to fill it with multiple flavors, among which chocolate and pistachio triumph. The result is so flashy and sweet, that it already reigns on Instagram. In fact the original ‘New York Roll’, that of Lafayette in Manhattan, it is so famous that long lines are already forming in front of the door that goes around the block.
The price of a “Supreme” from Lafayette is $ 8. We weren’t lucky enough to try them, just to see them, but anyone who spends an hour of their time in the queue and those eight dollars say it’s worth it. Their most successful versions to date have been chocolate and pistachio, but they also have strawberry and peach. Now for Halloween they even made a pumpkin and “Chai Latte”. What business vision do Americans have? There is no shortage of one.
This content is imported from Instagram. You may be able to find the same content in another format or you may be able to find more information on their website.
From New York to the world
A trend like this always gets imitations. Lafayette’s “Supreme” was born last March. In July he became extremely popular and, as expected, in August-September You may already find replicas of this dessert in Paris, Singapore or Sydney.
And it is that practically all the food trends of this style arise in the United States, in New York or Los Angeles to be more precise, and then they cross the pond and any ocean that stands in the way. In Paris, where we find the best croissants in the world, there are at least two pastry shops that have put this recipe into practice. The most popular is Bo & Mie, where they prepare a kind of capsule collection. Only the fastest get them. They specialized in filling them with vanilla chantilly and covering them with a chocolate ganache. They can also be found at Frappe Boulangerie Urbaine.
This content is imported from Instagram. You may be able to find the same content in another format or you may be able to find more information on their website.
In Sydney, Banksia pastry shop has become the pioneer of the ‘New York Roll’. Here they call it ‘Flaky Croissant’ or ‘Biscoff’ depending on the flavor chosen each month. In September and October they opted for the ‘Cheesecake’ flavor and in August a version filled with ‘earl gray tea’ ganache and salted caramel, topped with milk chocolate ganache, coconut, cornflower and homemade vanilla marshmallow. As you can see, Australians don’t mess around.
This content is imported from Instagram. You may be able to find the same content in another format or you may be able to find more information on their website.
In Singapore, the fever for the croissant in the ‘New York Roll’ version is so great that dozens of places are already offering it. In Spain, these greedy and instagrammable fashions always come later. We just have to be patient and in no time we will find the streets of Madrid’s Malasaña neighborhood with people taking pictures of their ‘New York Roll’ after an hour of waiting. Will we fall into temptation? We don’t dare say no.
