No.never America it was so far. Never every country and within every country, every city and every square, has been so far from each other. Potentially the bullfight it has a global capacity that few shows or activities have. It is nothing, having a social presence and affection in so many countries Europe y America. But, in the same way of countries and continents, it organizes calendars, meetings, planning favorable to all of them. The football-rich country invests in the market of a football-free country. Film companies globalize their brand in planned productions in different countries and continents. Meanwhile, in the bullfightthe visiting from Colombia he no longer knows that there is a bull inside Extremadura, not even the Extremadura cow knows there is a relative in the Mexican state of Guanajuato.
We use talent. And talent is nothing more than continuing to think just one minute longer than others. A minute after everyone has closed their bullfight, their fair, their contract and are waiting for luck and praying for the accounts to come out. In that extra minute, in the time it takes to read this article, we will realize that being an agent doesn’t just mean taking on the interests of a bullfighter. What is business owner It’s not just being from your home. What is breeder It’s not just being a reporter from your farm and being a reporter isn’t just about being a reporter from your hometown or country. Either we begin to be outside of our micro world, of our interest, outside our small bourgeois chalet in decline, or the bullfight we are definitely screwed. I give examples.
Leo Valdez He had a season that, just five or seven years ago, would have been worth breaking out Mexico. Forcefully move the box office. Much more to be empowered by those who authorize it. Well, it won’t. Isaac Fonseca, the same time ago, it would have been sensational Mexico, but it will cost him because things have already changed due to the isolation. In the first place he was “the Mexican” who did not care Spain, and now it is the “here” that no longer has relevance, echo, importance “there”. In such a way that the illusion of the public, the hopes, the demands, the buzz…, that is, the business, gentlemen, diminishes. Because passion, hope and other vital issues are business. Business gentlemen.
But we have isolated that passion from all of us. Every city is isolated, even every bullfight counts. And they are made with the same purposes and the same strategies as two hundred years ago. We have imposed an isolation, a kind of blockade. And we are convinced that a city is competent only and cares about “its” fair, and so on, the other and so on. And so in one country and another. Convinced that in one country the bullfight for that country and only in that country and not in the rest. Good. We have made of the global, of our global power, a targeted kingdom of taifa, a cartography of isolated compartments without order, calendar, structure, joint analysis.
Another example: the bull market opens Mexico / Spain and it is done in silence, for business, almost secretly, to see who buys, who sells, who earns, who earns more. An export market closed with a padlock has been going on for decades and is done behind the scenes, as if one were exporting cocaine instead of toros. Nobody talks, explains, coordinates, watches and analyzes genetic improvements or the future. The border is open so that those who have wool buy Spain and period. There is no reflection on what bullfighting and livestock need Mexico. Reflect the pocket, the money. And that, of reflection, has very little. By the way because the rich who come to the visiting they are very, very clever in what they have become rich, but very, very stupid in what they do not do for them. The bullfight and the visiting
Of all the resources of bullfightOf all in a single solution, of the millions and millions of euros, just 1% is dedicated to promotion, messaging, communication. Who knows there are bulls Irapuato or inside Texcoco or in a place of Peru or in that city or town? The professional consanguinity and the amateur fanatic of the RRS. How are we going to pretend then that the bullfight does each of these cities or towns have an impact on the other? And the worst of it is that they don’t realize, those who grab, lift, talk and organize, that this is the basis of their business. Honestly, I think we’re facing the worst generation of them all. I sincerely believe in it and take my share of responsibility.
